June 28, 2022
ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative Effectiveness’. The initial goal of this project is to address both the culture of effectiveness within organizations as well as the elements of campaign effectiveness.