January 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
RECENT NEWS
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Read moreJanuary 7, 2026
Dubai launches KS Konnect to tap Gulf boom in sports and entertainment
Media personality Kris Fade and marketing executive Sarah Omolewu have launched KS Konnect, a Dubai-based platform aimed at connecting global sports and entertainment intellectual…
Read moreJanuary 7, 2026
New UAE media authority head calls for unified voice, global reach
United Arab Emirates President Sheikh Mohamed bin Zayed Al Nahyan has issued two federal decrees appointing Abdulla bin Mohammed bin Butti Al Hamed as…
Read moreJanuary 7, 2026
Emirates: This time we’re serious (unlike last time)
Emirates’ new safety video starts with a bold claim: “This is your no-nonsense safety video.” How no-nonsense? An airhostess spells it out: “We do not…
SPECIAL FEATURES
Vitamin See by Centrum: Redefining Brand Engagement through Experience
How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By…Read MoreIs TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as…Read More
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar…Read More
Read moreJanuary 6, 2026
McDonald’s UAE launches ‘The Good You Don’t Order’ platform spotlighting impact beyond food
Dubai, UAE: McDonald’s UAE has launched a new brand platform, The Good You Don’t Order, aimed at highlighting the company’s social, community, and sustainability…
Read moreJanuary 6, 2026
Great Marketing & Business Minds UAE returns for fourth edition in Dubai
The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior…
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January 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreJanuary 6, 2026
Shahid becomes MBC Shahid as group aligns streaming with broadcast strategy
Shahid, the Middle East’s most-watched Arabic streaming platform, has officially rebranded as MBC Shahid, a move by its owner MBC Group to align the…
Read moreJanuary 6, 2026
Online Reviews Influence 97% of Purchase Decisions: Survey
Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B…
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January 5, 2026
Kabrita Goat Milk reaches 208,000 UAE shoppers via Yango Ads campaign
The campaign, conducted across Landmark Group’s Centrepoint, Babyshop and Home Centre platforms, generated over 847,000 impressions by targeting parents shopping in family and baby…
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January 5, 2026
Digital marketing: Cash cow or money pit?
Agencies are consolidating and restructuring their business models to navigate technological and economic shifts. When Omnicom acquired IPG, it created a massive global ad…
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January 5, 2026
TikTok becomes leading social news platform for American young adults, Pew says
TikTok has overtaken all other major social platforms to become the leading source of news for young adults in the United States, underscoring a…
INTERVIEWS
How Is Hyper Precision Defining the Future of Advertising
Read moreAdvertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience…
A Journey of Light: Bringing Diriyah’s Story to the Heart of London
Read moreWhen a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing…
GCC brands no longer want one-size-fits-all agencies, says migrate CEO Nick Walsh
Read moreThe agency model in the GCC is undergoing one of the most significant transformations. As brands across the…
FIX’s UGC strategy, limited editions keep the brand consistently viral
Read moreFIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops…
Media Leader of the Year reveals how sports branding shapes identity
Read moreIn an era when sports initiatives are multiplying across the globe, one voice stands out with a clear…
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EDITOR'S HIGHLIGHTS
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January 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreNovember 26, 2025
Keeta’s UAE Launch Sparks a GCC Delivery Shakeup
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
EVENTS & PEOPLE
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January 7, 2026
New UAE media authority head calls for unified voice, global reach
United Arab Emirates President Sheikh Mohamed bin Zayed Al Nahyan has issued two federal decrees appointing Abdulla bin Mohammed bin Butti Al Hamed as…
Read moreJanuary 6, 2026
CARMA partners with Earned First to advance reputation measurement ahead of PRAXIS MENA 2026
Dubai, UAE — Media intelligence and reputation insights firm CARMA has entered into a strategic partnership with Earned First, a media and events platform…
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January 6, 2026
Great Marketing & Business Minds UAE returns for fourth edition in Dubai
The fourth edition of The Great Marketing & Business Minds UAE 2026 will be held on January 29, 2026, in Dubai, bringing together senior…
