The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative Effectiveness’. The initial goal of this project is to address both the culture of effectiveness within organizations as well as the elements of campaign effectiveness.

The region picked up a record two Grands Prix and many other awards.

A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals AR best practices to optimize the purchase journey.

The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of AI.