November 17, 2025
Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers
Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…
RECENT NEWS
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Read moreNovember 20, 2025
Saudi brands competing globally as Kingdom pushes to become a ‘global brand’: Adel Baraja
By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…
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November 19, 2025
Amel Osman to lead H/Advisors’ UAE office
Amel Osman has been announced as the new Managing Director and Head of the global strategic advisory group H/Advisors’ UAE office. Amel brings 15…
Read moreNovember 18, 2025
When Communicate Took a Forced Siesta: A 500 Error Exposed a Bigger Digital Vulnerability
It started with a 500 error on the screen. Earlier in the afternoon, as our team at Communicate raced to publish updates from major…
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November 17, 2025
Beyond Budgets and Buzzwords, The Real Marketing Advantage in 2026 Will Be Internal
By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer…
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November 14, 2025
Abu Dhabi Press Club launched, Faisal bin Huraiz named director
Abu Dhabi Media Office has announced the launch of the Abu Dhabi Press Club and the appointment of Faisal bin Huraiz as its director.…
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November 13, 2025
Don’t chase vanity metrics, prioritize growth over clicks
Paras Raichura, Founder & CEO, PNdigital Clicks, impressions, and followers might make your marketing report look impressive, but they rarely reflect business growth. And…
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November 12, 2025
MCN and Foxpush Team Up to Supercharge Data-Driven Advertising in MENA
MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale…
INTERVIEWS
Saudi brands competing globally as Kingdom pushes to become a ‘global brand’: Adel Baraja
Read moreBy Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global…
Reimagining the Road Ahead: How GM Is Driving the Future of Human-Centric Marketing
Read moreFurrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where…
Real winners are brands that connect meaningfully with people
Read moreKarim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable…
Kostas Deligiannis of GE Healthcare on the health momentum in the region.
Read moreThe Middle East is leading the healthcare market, with huge investments driving infrastructural growth across the GCC. What…
Maya Waked’s take on music as a cultural and communications bridge
Read moreYou seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each…
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EVENTS & PEOPLE
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November 19, 2025
Amel Osman to lead H/Advisors’ UAE office
Amel Osman has been announced as the new Managing Director and Head of the global strategic advisory group H/Advisors’ UAE office. Amel brings 15…
Read moreNovember 6, 2025
NextM Dubai: Leaders to chart the future of integrated media in AI world
WPP Media MENA will be organizing a half-day summit, ‘NextM: The Canopy Effect’, in November, which will be a ‘strategic briefing crafted for leaders…
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November 5, 2025
Carla Sertin Appointed Head of Editorial Content for WIRED Middle East
WIRED has appointed Carla Sertin as the new Head of Editorial Content for WIRED Middle East, effective November 10, 2025. Based in Dubai, Sertin…
EDITOR'S HIGHLIGHTS
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November 17, 2025
Riyadh to Host Dual Marketing Effectiveness Sessions for Marketers
Marketing leaders and rising talent from across Saudi Arabia are set to gather at Beast House in Diriyah on November 17 for two high-impact…
- Read more
September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
