Horizon FCB Kuwait announced that it has entered into a strategic partnership with Burgan Bank, the youngest commercial bank and third largest bank in Kuwait to manage its marketing and creative communications, following a multi-agency competitive pitch.

AI in PerformanceMax automatically generated creative assets and Merchant Centre Next available in the Kingdom.

Telecom Egypt, Orange Egypt, and Qatar Airways were in the Top 10 most popular ads on YouTube from last year.

Speakers at exclusive Riyadh event highlighted offerings available to brands across MBC Group, including Shahid, Al Arabiya, and the Saudi Sports Company for the upcoming Ramadan season and beyond.