Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Dimitris Manikis
Dimitris Manikis President EMEA Wyndham Hotels & Resorts
Alice Chang
Alice Chang Founder and CEO Perfect Corp
Melanie de Souza
Melanie de Souza Executive Director, Destination Marketing Royal Commission for AlUla
Anastasiya Golovatenko
Anastasiya Golovatenko PR Director Sherpa Communications
Talaat ElHabbal
Talaat ElHabbal Client Lead Director Mindshare
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Consumer anxiety tests Gulf retail growth model

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

Saudi Arabia’s Gen Z reshaping sport and entertainment landscape: report

Saudi Arabia’s Generation Z is transforming the future of sport and entertainment in the Kingdom, according to a new report released by Dentsu Sports International (DSI).…

NEWS

Deloitte launches fifth Middle East Technology Fast 50

Deloitte has launched the fifth edition of its Technology Fast 50 programme, highlighting the fastest-growing technology companies across the Middle East and Cyprus as regional startup…

NEWS

Meta expands AWS partnership for next-generation AI

Meta Platforms has signed an agreement with Amazon Web Services to deploy AWS’s custom Graviton processors at scale, deepening a long-standing partnership as the Facebook parent…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Insights

Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

The Gulf was saving global luxury—Then the Iran war changed everything

In May 2025, the GCC luxury industry appeared to be one of the brightest spots in global retail. A Chalhoub Group report described the region’s personal…

INSIGHTS

OpenAI eyes $100bn ad business by 2030 as AI platforms race for revenue scale

OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market estimates – earlier reported by Axios—intensifying debate across…

INSIGHTS
BRANDS

Al-Futtaim Lexus honors Emirati traditions through crafted storytelling

In the crowded world of automotive marketing, where product launches often lean on horsepower, technology or luxury credentials, Al-Futtaim Lexus chose a quieter route: the rituals…

BRANDS

Ajmal scales cross-market strategy with Ranveer campaign

As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…

BRANDS

Middle East conflict hits luxury airport sales: report

Luxury and beauty brands are witnessing a slowdown in airport retail sales as the ongoing Middle East conflict disrupts flights and shuts key aviation hubs, according…

BRANDS
AGENCIES

Gambit Communications appoints Bassel Barakat as Senior Director

Gambit Communications has appointed Bassel Barakat as Senior Director, tasking him with overseeing key clients as the independent agency expands its portfolio. Barakat brings over 12…

AGENCIES

Omnicom Media tops RECMA rankings, leads globally and across all regions

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ranking first both globally and across North…

AGENCIES

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
Creator Economy

Creator Economy

January 2026
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Ad of the week Pepsi | BigTime Creative Shop

Pepsi Football Nation | The Home of Football Banter & Rivalry

Pepsi has launched a global football campaign featuring David Beckham and Mohamed Salah, celebrating fan culture beyond the game.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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