April 14, 2021
MEPRA Learnings: Forget B2B, B2C, B2G. It’s Time to Think H2H
As we continue to navigate the changed expectations and needs of our stakeholder audiences, Margaret Flanagan, Co-Founder at independent agency Tales & Heads and MEPRA Fellow and Strategy Board member, suggests it’s time for businesses and brands to ditch the old labels and begin to think and talk like humans again.