February 10, 2026
TikTok-enabled small and medium-sized businesses (SMBs) contributed $300 million to the UAE economy and supported more than 7,000 jobs, according to TikTok’s UAE Economic…
February 10, 2026
Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a single umbrella, according to a report…
February 9, 2026
Every Super Bowl delivers spectacle, but a handful of commercials always break through the noise—some by being brilliantly crafted, others by being gloriously strange.…
Leading brands are breaking campaigns into moments, blending employee and creator-driven content, and building agile ecosystems that deliver…
As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned…
In an interview with Communicate, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, shares how culture-led…
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO…
In an interview with Communicate, Tarek Miknas, CEO FP7 McCann MENAT, explains that content in the GCC isn’t…
January 12, 2026
As global ad spending grows, marketers and CFOs push AI-driven platforms to prove real ROI beyond hype. By Hadi Khatib In 2025, the traditional…
January 6, 2026
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
November 23, 2025
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
November 21, 2025
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
November 20, 2025
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
November 13, 2025
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
November 11, 2025
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
November 11, 2025
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
November 4, 2025
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
September 25, 2025
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
February 5, 2026
FP7 McCANN Riyadh has announced two senior leadership appointments as part of its efforts to strengthen strategic and creative capabilities amid growing client demand…
January 29, 2026
Memac Ogilvy MENA has announced the promotion of Antoine Geadah as Regional Managing Director for Qatar and Jordan, along with his appointment as Chief…
January 16, 2026
Media intelligence firm CARMA has appointed Paula Jacobson as its new group director of people and culture, a senior hire as the company accelerates…
