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The View
Ibtehal Hamed
Ibtehal Hamed Founder and CEO Red Dot
Rabih Al Atat
Rabih Al Atat Co-Founder & CEO MediaXNetwork (MXN)
Dmitry Kaminskiy
Dmitry Kaminskiy General Partner Deep Knowledge Group
Jad Daou
Jad Daou Deputy General Manager UM UAE
Shahnaz Hamade
Shahnaz Hamade Founder & CEO Harmonie Consulting
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The Growth Story Has Changed. Has Your Agency Model?

The Growth Story Has Changed. Has Your Agency Model?

By Nick Walsh At the beginning of this year, the Middle East story was overwhelmingly about growth. Record visitor numbers, new capacity, sold-out venues, double-digit ambitions,…

SOCIALEYEZ Welcomes UAE Space Agency as New Client

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…

AGENCIES

The New Brand Advantage: Why the Smartest Brands Are Designing With Creatives, Not Just Hiring Them

For years, brands across the GCC have been chasing the same elusive goal: creating work that feels authentically local without slipping into clichés. Today, that challenge…

NEWS

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

Data is the new currency: Why out-of-home is finally growing up in the GCC

For decades, out-of-home(OOH) was advertising’s blind spot, the one channel every brand insisted “worked” and no CMO could actually prove. You bought the biggest board on…

INSIGHTS

Trust is a business strategy, not a communications KPI: Gita Ghaemmaghami

Following her participation as a panel speaker at the recent Communicate forum on trust and the GCC’s return to business normality, Gita Ghaemmaghami, Leader Communications and…

INSIGHTS
BRANDS

Saudi Arabia’s New Experience Economy: Why Brands Need to Think Beyond Attention

Saudi Arabia’s entertainment boom is entering a new phase. The question is no longer whether audiences will show up, it is how brands can create experiences…

BRANDS

Why Gaming Is Becoming the Next Frontier for Brand Engagement

For marketers, gaming represents one of the biggest shifts in audience behaviour: the move from passive attention to active participation. As younger audiences increasingly expect brands…

BRANDS

The Battle for Mobility Is No Longer About the Car

For years, mobility brands competed on fleets, availability and price. But as consumer expectations evolve, the real battleground is shifting from the vehicle itself to the…

BRANDS
AGENCIES

SOCIALEYEZ Welcomes UAE Space Agency as New Client

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…

AGENCIES

The Curiosity Economy is Coming for our Questions

By George Maktabi The Industrial Revolution had it easy. One name, coined once, and it held for two centuries. Steam, steel, factories. We knew what we…

AGENCIES

The Growth Story Has Changed. Has Your Agency Model?

By Nick Walsh At the beginning of this year, the Middle East story was overwhelmingly about growth. Record visitor numbers, new capacity, sold-out venues, double-digit ambitions,…

AGENCIES
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Ad of the week Gap | Gap Brand Creative (In-house)

GAP | Denim on your own.

Gap celebrates individuality in “Denim on Your Own,” starring musician Malcolm Todd and actress Inde Navarrette. Set to Todd’s reinterpretation of Robyn’s “Dancing on My Own,” the campaign presents GapDenim as a canvas for personal style, movement and self-expression.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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