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Mike Khouri
Mike Khouri CEO Tactical
Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
Nick Walsh
Nick Walsh Founder and CEO Migrate
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Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue set to grow 8.9% in 2026: report

Global advertising revenue is projected to grow by 8.9 percent in 2026, significantly higher than earlier forecasts of 7.1 percent, according to the latest 2026 Global…

TOD by beIN, talabat FIFA World Cup campaign sells out in five days across MENA

A FIFA World Cup 2026™ campaign launched by TOD by beIN and talabat has recorded overwhelming demand across the Middle East and North Africa (MENA), with…

NEWS

WPP Media launches initiative to develop standards for agentic video buying

WPP Media has announced an Agentic Standards Initiative for Video Buying in collaboration with major media companies, technology platforms, and industry standards bodies, as the advertising…

NEWS

SmartFrame appoints Dal Gill as CRO to drive global expansion

SmartFrame Technologies has appointed adtech and programmatic advertising executive Dal Gill as its Chief Revenue Officer (CRO), as the company looks to accelerate global growth and…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

‘UAE shoppers value connected retail experiences over headline discounts’

Shoppers in the UAE increasingly value seamless, connected retail experiences over one-day Black Friday price cuts, according to new findings from Initials Middle East. The agency…

Saleh Ghazal: MENA is not recovering—It is reinventing growth through resilience

The Middle East and North Africa’s advertising industry is entering a new era shaped by resilience, innovation and long-term investment. According to Saleh Ghazal, CEO of…

INSIGHTS

‘MENA is no longer an emerging market’: Nassib Boueri on advertising’s next chapter

After years of disruption, the Middle East and North Africa’s advertising and marketing industry is charting a new course defined by resilience, innovation and cultural relevance.…

INSIGHTS

MENA advertising’s great reset: Why the next boom is still ahead

The MENA advertising and marketing industry is going through one of the toughest periods in recent memory. Budgets are shrinking, layoffs are spreading across network agencies,…

INSIGHTS
BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS

Gulf luxury goes local as homegrown brands gain ground across UAE, Saudi Arabia, Kuwait: report

A growing “shop local” movement is reshaping the luxury and fashion landscape across the Gulf, with consumers increasingly turning toward homegrown brands amid regional uncertainty and…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Ad of the week Uber Eats | Mother

Who could cook at a time like this?

Uber Eats' 'Who could cook at a time like this?' campaign, created by Mother and starring Gordon Ramsay, humorously urges football fans to ditch the kitchen during key World Cup moments, turning food delivery into an entertaining celebration of matchday obsession.

Ranking

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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