Marketing
Kantar Highlights the Five Key Performance Pillars of Customer Experience
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Events & Awards
6 Brand Launches that Won Twitter in 2019
December 11, 2019As the year comes to a close, we look back at the brands that made it...
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Events & Awards
Twitter Takes the Stage
December 10, 2019Twitter hosted a theatrical brand experience event at the Courtyard Playhouse in Dubai today, to showcase...
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Agency
Sergey Golubovsky Joins As New Creative Director of Liquid Retail
December 9, 2019The Multi-Award winning creative director joins the management team of the independent retail consultancy and will...
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Digital
Protect Your Brand From Influencer Fraud
December 9, 2019Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of...
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Digital
Zero-Click Searches and What They Mean for SEO
December 8, 2019Mateen Agha, SEO Lead at ForwardPMX, explains what brands can do when Internet users don’t need to...
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Media
Agora Images: #Happiness2019
December 5, 2019Happiness has been a human pursuit for as long as we can remember. In scientific literature, happiness...
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Marketing
Cafu: Life as a Digital-First Brand
December 4, 2019Ali Inam, head of marketing at on-demand fuel delivery app Cafu, considers the service to be...
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Digital
How Does Vidtech.ai Work?
December 4, 2019Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the...
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In-Depth
The Power of Language
December 3, 2019Communicate sat down with Matteo Ippoliti, CEO of translation agency Langpros, to discuss the power of language...
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Digital
Winning the Battle for Attention with AR
December 2, 2019Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt...
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Marketing
WARC Releases the Marketeers Toolkit for 2020
December 1, 2019WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit...
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Digital
Media Trends to Watch in 2020 and Beyond
November 28, 2019With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of...
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Choueiri
How Shahid Plans to Increase its Advertising Revenues
November 28, 2019Johannes Larcher, managing director-digital at MBC, forecasts the massive growth in advertising revenue that the OTT...
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OMD Corner
Bassam Rizk on How 5G Will Change Everything
November 28, 2019Bassam Rizk, director of data & technology at OMD UAE, explains how the introduction of 5G, by...
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Media
Agora Images: #Landscape2019
November 28, 2019It’s always a great travel shot that really triggers the wanderer in a person. These 50...
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Choueiri
Shahid and the OTT Market in the Middle East
November 27, 2019Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its...
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Marketing
A Day At the Marketing & Sales Show
November 26, 2019Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena...
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Choueiri
How Shahid Addresses Challenges to the Region’s OTT Industry
November 26, 2019Johannes Larcher, managing director-digital at MBC, digs deep into the Middle East OTT industry’s various issues...
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Events & Awards
ABG Unveils Latest Research On Gender Advertising In Gulf
November 26, 2019Around July last year, the Advertising Business Group AKA ABG set out to tackle a number...
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Choueiri
An In-Depth Look at Shahid’s Growth Strategy
November 25, 2019Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription...
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In-Depth
The Curious World Of Memes
October 1, 2019Memes are more than a fad. They have become legitimate means of expression, communi- cating an...
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Digital
Anghami Partners With Snapchat To Promote Talent
October 8, 2019Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat...
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Media
Global Advertisers Establish Cross-Media Measurement Principles
October 6, 2019An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the...
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Media
Saudi Entertainment Startup Telfaz11 Expands To Dubai
September 24, 2019By Elías Jabbe Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely...
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Digital
Facebook and Agencies, a Give-and-Take Relationship
October 23, 2019Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
