Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Shishir Surendran
Shishir Surendran Founder Decimal Technologies
Layla Tamim
Layla Tamim Director of Ad Sales, MENA Warner Bros. Discovery
Sam Allcock
Sam Allcock Founder and Managing Director Digital24
Furat Jarad
Furat Jarad Regional Head of SEO and Innovation Chain Reaction
George Maktabi
George Maktabi Group CEO Webedia Arabia
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Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

Samsung, Spotify and the Case for Invisible Marketing

Since the Mad Men era, marketers have largely been trained to think in campaigns: build the big idea, distribute it across channels, measure the response, then…

BRANDS

SOCIALEYEZ Welcomes UAE Space Agency as New Client

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…

AGENCIES

AI Could Control 70% of Global Ad Spend by 2028: Gartner

For MENA’s CMOs, brand leaders and agencies, more of the advertising decisions shaping their campaigns could soon be made by AI sitting behind the platforms they…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

Data is the new currency: Why out-of-home is finally growing up in the GCC

For decades, out-of-home(OOH) was advertising’s blind spot, the one channel every brand insisted “worked” and no CMO could actually prove. You bought the biggest board on…

INSIGHTS

Trust is a business strategy, not a communications KPI: Gita Ghaemmaghami

Following her participation as a panel speaker at the recent Communicate forum on trust and the GCC’s return to business normality, Gita Ghaemmaghami, Leader Communications and…

INSIGHTS
BRANDS

Samsung, Spotify and the Case for Invisible Marketing

Since the Mad Men era, marketers have largely been trained to think in campaigns: build the big idea, distribute it across channels, measure the response, then…

BRANDS

From Tiles to Trends: How Brands Are Selling a Way of Life

A tile is rarely the hero of the story. Until suddenly it is.  Luxury fashion houses now design hotels. Carmakers build ecosystems. Sports brands are becoming…

BRANDS

Can a Newcomer Rewrite Luxury? MHERO’s Strategy to Win the GCC Premium SUV Buyer

The premium automotive category has long been defined by heritage, reputation and decades of brand equity. But as consumer expectations shift towards technology, experience and individuality,…

BRANDS
AGENCIES

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying,  and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

Beyond the Click: How AI Redefined Visibility

For years, digital visibility was simple: rank first, get the click. But walk into any boardroom across the Middle East today, and you will find leadership…

THE-VIEW

SOCIALEYEZ Welcomes UAE Space Agency as New Client

SOCIALEYEZ has welcomed the UAE Space Agency as a new client, strengthening its growing presence across the government, technology, space and innovation sectors. As part of…

AGENCIES
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Ad of the week Gap | Gap Brand Creative (In-house)

GAP | Denim on your own.

Gap celebrates individuality in “Denim on Your Own,” starring musician Malcolm Todd and actress Inde Navarrette. Set to Todd’s reinterpretation of Robyn’s “Dancing on My Own,” the campaign presents GapDenim as a canvas for personal style, movement and self-expression.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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