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Opinion
Is blockchain the solution to ad tech’s transparency dilemma?
August 21, 2018By Puja Pannum, managing director at Blis MENA We can learn a great deal from the...
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Agency
Grey MENA wins big government account
August 14, 2018Grey infamously lost the Revlon account globally as the cosmetic brand took creative duties in-house. But,...
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Digital
This ad format delivers 5X CTR
August 13, 2018Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its...
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Appointments
markettiers makes new senior hire
August 13, 2018markettiers4dc Group of Companies Ltd has appointed Leanne Foy as group marketing controller effective September 2....
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Marketing
What’s the role of empathy in the age of data?
August 13, 2018No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion....
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Marketing
Another brand, another chat bot. Who is it this time?
August 12, 2018Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like...
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In-Depth
Redefining value exchange: Give brands your data AND get paid for it
August 12, 2018Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing...
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In-Depth
The creative brand cheat sheet with Adobe’s Chris Duffey
August 12, 2018Brands of today need to group their efforts on delivering the best ‘return on creativity’ to...
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In-Depth
7 questions with Mars’ Daniele Calderoni on brand building
August 11, 2018The key to effective brand management is creating a positive and memorable brand experience for customers. A brand...
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In-Depth
Tech-Talk: The 2018 phone war is just around the corner
August 9, 2018This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached...
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Media
Radio listening in the UAE increased during Ramadan, accounting for 42% of listening through Q2 2018
August 9, 2018Nielsen, a global measurement and data analytics company, today revealed that radio listening increased for some...
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Media
INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy
August 9, 2018At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat...
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Press Releases
Baume & Mercier appoints new PR agency across the Middle East
August 8, 2018“We are delighted to welcome Baume & Mercier to our portfolio of luxury brands and are extremely excited to partner...
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In-Depth
Why is PepsiCo’s Indra Nooyi leaving?
August 8, 2018Indra Nooyi is stepping down as CEO of food and beverage giant PepsiCo Inc., handing the...
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Agency
Thinking of starting your agency? Read these 14 tips
August 8, 2018Successful independent agencies can make their larger peers seem bloated and inefficient. But is it easy...
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Marketing
Love cooking but hate washing? This brand gets you
August 8, 2018Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind –...
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Trending
Domestic staycations rate top of UAE residents’ travel lists ahead of Eid al Adha
August 7, 2018When searching online for things to do during the forthcoming Eid Al Adha holiday, UAE residents...
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Trending
Express yourself with New Arabic Bitmoji Stickers
August 7, 2018The Bitmoji app is used by millions of people around the world to communicate using their...
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Opinion
Influencer marketing: the battle between BIG numbers and REAL influence
August 6, 2018By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when...
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Appointments
Ravi Raman joins Vogue Arabia as the Associate Publisher
August 6, 2018Renowned media industry professional, Ravi Raman has joined Vogue Arabia as its Associate Publisher. He has...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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