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The View
Hubert Boulos
Hubert Boulos Founder and CEO Das Kapital
Mike Khouri
Mike Khouri CEO Tactical
Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
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Saint Levant named Prada’s first Palestine-born brand ambassador

Saint Levant named Prada’s first Palestine-born brand ambassador

Prada has announced Palestinian singer-songwriter Saint Levant as its newest brand ambassador, marking a notable milestone for the Italian luxury house. The appointment makes him the…

Bain sees luxury stabilizing despite economic headwinds

The global luxury market is showing signs of stabilisation after a turbulent period, but brands face a fundamentally different competitive landscape where experiences, artificial intelligence and…

NEWS

King’s College Riyadh adopts UK phonics program for literacy

King’s College Riyadh will introduce the Read Write Inc. phonics programme from the start of the 2026-27 academic year as part of a broader effort to…

NEWS

Alliance of Independent Agencies launches industry podcast

The Alliance of Independent Agencies Middle East has launched The Edge of Influence, a new podcast series designed to bring together brands, agency leaders and communications…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

‘UAE shoppers value connected retail experiences over headline discounts’

Shoppers in the UAE increasingly value seamless, connected retail experiences over one-day Black Friday price cuts, according to new findings from Initials Middle East. The agency…

MENA advertising market to grow 7% to $8.4 billion in 2026 despite regional challenges

The Middle East and North Africa (MENA) advertising market is projected to grow by 7 percent in 2026, reaching $8.4 billion, reflecting resilience despite ongoing geopolitical…

INSIGHTS

Is creativity in the Middle East drowning in ‘Slop’? Industry leaders think so

Ian Akerman Creativity is one of those words that is simultaneously meaningless and indispensable. Endlessly invoked, vaguely defined, yet still treated as the industry’s highest currency. …

INSIGHTS

Saudi digital Ads are soaring but business growth isn’t keeping up: report

Saudi Arabia’s digital advertising market is growing at the fastest pace in the Middle East and North Africa (MENA) region, but advertisers may not be translating…

INSIGHTS
BRANDS

Saint Levant named Prada’s first Palestine-born brand ambassador

Prada has announced Palestinian singer-songwriter Saint Levant as its newest brand ambassador, marking a notable milestone for the Italian luxury house. The appointment makes him the…

BRANDS

Samsung launches UAE community initiative to promote creativity and active lifestyles

Samsung Gulf Electronics has launched a community-focused initiative across the UAE, partnering with local groups to encourage healthier, more active and creative lifestyles through its Galaxy…

BRANDS

When the draft goes live: Unilever job ad leaves internal instructions in public view

Even the world’s biggest marketers are not immune to the occasional copy-and-paste mishap. A LinkedIn job advertisement posted by Unilever for a senior marketing role in…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Ad of the week Etsy | The Orchard agency

Shop non-billionaire Jeffs | Celebrate Being Human

Etsy's Shop Other Jeffs campaign playfully contrasts billionaire-led e-commerce with the platform's real sellers—many of whom are also named Jeff. Celebrating independent makers over mass retail, the campaign reinforces Etsy's Celebrate Being Human platform, reminding shoppers that every purchase supports a real person, not just a marketplace.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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