ChatGPT wants a place on the media plan. AppsFlyer says measurement will decide if it gets there
As OpenAI expands its advertising ambitions, AppsFlyer has become a measurement partner for ChatGPT Ads, allowing advertisers to connect campaigns with app installs, app opens, in-app…
INSIGHTS
Every brand has AI. So what’s the new competitive edge?
Artificial intelligence is fast becoming a standard feature rather than a differentiator for brands across the Gulf. From retailers and airlines to banks and telecom companies,…
INSIGHTS
Faheem Ahamed: In an AI world, trust becomes marketing’s most valuable asset
The marketing industry has spent decades perfecting amplification. More reach. More engagement. More content. More persuasion. According to Faheem Ahamed, Group Chief Marketing and Communications Officer…
INSIGHTS
