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Choueiri
A Tool to Remain Top-of-Mind
April 8, 2020Fernando Angulo, Head of Communications at data provider SEMrush, explains how programmatic helps brand consolidation. How does SEMrush...
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Choueiri
Programmatic: From Buzzword to Key Opportunity
April 8, 2020Ayman Haydar, CEO of programmatic marketplace provider MMP, explains how the region is finally embracing programmatic the...
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Agency
The Story Behind the Journey
April 7, 2020The Journey, a video series created by digital media agency, Socialize and automotive brand Volkswagen combats the unrelatable and...
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Choueiri
Brands To Benefit From Generating Leads in a Brand Safe Environment
April 7, 2020At a time when regional businesses are increasing their focus on both digital media and performance...
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Opinion
Advertising in the Age of Coronavirus
April 6, 2020Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry...
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Media
PHD MENA Launches New Podcast Series
April 6, 2020PHD MENA launches a brand new podcast series with the aim to support marketers and business...
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Digital
Safeguarding Our Greatest Asset
April 5, 2020Dimitris Tsouroplis, Director of Human Resources at Crescent Enterprises, on how human capital development is a...
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Media
MBC Group – An Indispensable Companion during Hard Times
April 5, 2020In the third installment of their series on the unprecedented Covid-19 situation and its impact on...
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Media
Agora Images: #Water2020
April 2, 2020“Empty your mind, be formless, shapeless- like water.” The famous Bruce Lee quote describes the element...
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Agency
TBWA\RAAD Introduces Its Insights Microsite
April 2, 2020An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries...
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Opinion
Covid-19 has Ushered in a New Era in Crisis Communications
April 2, 2020Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications...
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Content
MBC Group’s #STAYATHOME Operation Registers Significant Growth
April 2, 2020At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March,...
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Media
Putting Sharjah On the Map
April 1, 2020The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal...
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Media
The Impact of Covid-19 on TV Content Consumption in KSA
April 1, 2020In the second installment of their series on the unprecedented covid-19 situation and its impact on...
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Digital
OMG’s Way Forward with Data
March 31, 2020Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how...
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Media
Snapshot of the State of Podcasts in 2020
March 31, 2020As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent...
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Digital
An Inside Look at Producing Ramadan Content on Snapchat
March 30, 2020Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at...
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Opinion
A Call to Action
March 29, 2020Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current...
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Media
How COVID-19 Is Impacting TV Advertising
March 29, 2020At a time when regional audiences are staying home more than ever before to support lockdown and self-isolation...
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Digital
What We Need From our Leaders in Tech Right Now
March 29, 2020Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female...
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Opinion
COVID-19: A Case in Point For Employee Response Communications
March 10, 2020Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when...
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Opinion
Advertising in the Age of Coronavirus
April 6, 2020Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry...
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Agency
Meet Nick Walsh – Geometry MENA’s First Ever CEO
March 12, 2020Geometry, WPP’s end to end creative commerce agency promotes Nick Walsh as the first-ever CEO of...
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Agency
Meet Geometry’s First Global Chief Innovation Officer
February 19, 2020WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale...
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Media
Agora Images: #BlackAndWhite2020
February 20, 2020“Black and white photography erases time from the equation,” says Jason M Paterson, acclaimed black and...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
