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Opinion
How the Middle East and Africa is Getting Ready for 5G
April 17, 2019By Femi Oshiga The 5G future is beginning now across the Middle East and Africa. With...
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Opinion
Three Ways to Focus Investments For Innovation and Transformation
April 17, 2019By Christian Reilly For modern Chief Intelligence Officers (CIO), success is not about the technology; it’s...
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Opinion
Gen Z Doesn’t Want to Buy Your Brand, They Want to Join It
April 16, 2019By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any...
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Digital
How Receptive are Audiences on Twitter?
April 15, 2019The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in...
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Marketing
Crowd Analyzer Publishes its Annual Social Media Findings
April 15, 2019An analysis of the languages used through social media shows that Arabic is a dominant language...
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Digital
The Marketing Road to the Kingdom
April 15, 2019There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO...
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Agency
CEO of Havas Media Group: We Need to Engage to Make Meaningful Connections
April 14, 2019In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of...
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Opinion
Millennials and Generation Z talent look for purpose not a job
April 14, 2019By Stanislava Burianek We already know very well that Millennials represent a very significant spending power...
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Digital
Social Campaign: Personal Growth
April 13, 2019Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition,...
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Digital
Procter & Gamble Makes The Biggest Ask: Civility
April 12, 2019By Jack Neff Marc Pritchard has asked a lot from digital media the past two years,...
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Digital
Social Campaign: Sense of Belonging
April 11, 2019Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition,...
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Digital
Three Insights to Watch Out for During #RamadanOnTwitter
April 11, 2019With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year....
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Opinion
How Can Marketers Satisfy the Needy Customer of the Future?
April 10, 2019By Puja Panuum It is safe to say that the relationship between consumers, content and brands...
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Media
Communications industry inspired to be braver
April 10, 2019By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx...
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Digital
Social Campaign: Reaching The Right Cords
April 9, 2019Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition,...
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Opinion
China’s artificial intelligence supremacy
April 9, 2019By Shelly Palmer We can chat all we like about human biases creating AI biases with...
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Agency
Hotwire and The Hoffman Agency Form Exclusive Partnership in Asia
April 8, 2019Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has...
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Research
Generation C use social media to find jobs
April 7, 2019In a survey conducted by Linkedin, the majority of Generation C believes the significance of having...
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Digital
Facebook and Amazon take down the exposed records
April 7, 2019Facebook has asked Amazon to take down the data bases, in response to millions of user...
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Digital
Amazon to develop Alexa wearable
April 7, 2019Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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