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Opinion
The Notion Of In-Housing
June 13, 2019By Mohamed Itani Let’s face it, some of you must have thought of or desired at...
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Digital
Data Driven Marketing at The ALW 2019
June 13, 2019By Afreen Khan The luxury world’s biggest conference in the MENA region, Arab Luxury World, returned...
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Opinion
The Value Of Diversifying Data in 2019
June 12, 2019By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the...
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Digital
Zenith Forecasts the Popularity of Mobile Internet
June 11, 2019The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of...
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Agency
OMG Mena Announces Three Promotions
June 11, 2019Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa...
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Digital
Fortnite Emerges As A Social Media Platform For Gen Z
June 11, 2019By George P. Slefo A new study suggests that Fortnite has more in common with Facebook...
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Digital
Amazon.ae Witness Rise in Ad Awareness
June 10, 2019Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant...
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Digital
UNHCR: Tell Individual Stories
June 10, 2019With an aim to capture people’s attention and increase donations, the UNHCR has been telling the...
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Digital
Internet Ad Formats Are Increasing
June 9, 2019A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for...
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Marketing
What We Ramadan Marketers Can Learn From Christmas?
June 9, 2019By Tahaab Rais Ramadan matters because it embodies values that help make people better versions of themselves,...
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Opinion
Advertising Is A Soft Power?
June 6, 2019By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily...
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Agency
Behind the Rebranding: C2 Comms
June 6, 2019By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency,...
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Digital
Machines Can Write!
June 4, 2019All around the world, machine-generated articles are finding their way from newsroom to readers. The first...
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Opinion
The Drone Is The Message
June 2, 2019By Paul Woolmington If “the medium is the message” was one of the most radical concepts of...
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Marketing
Responsible Advertising To The Rescue?
June 2, 2019By Sharvari Alape People experience ads everywhere. From sponsored ads on social media, the in-between ads...
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Digital
WhatsApp Will Bring Stories Ads in 2020
May 30, 2019WhatsApp, a free and popular messaging Facebook-owned app, is set to be no more ad-free. It its not...
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Marketing
What To Consider Before Updating Your Brand’s Visual Look
May 30, 2019By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal...
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Production
What Is It?
May 29, 2019According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due...
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Opinion
How Can We Be Better Feminists As Marketers?
May 28, 2019By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may...
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Opinion
The Post-Digital World – Are you really ready for what comes next?
May 28, 2019By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this....
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40 under 40 2019
Communicate’s 40 under 40 ranking revealed
April 1, 2019The 40 under 40 ranking is Communicate’s annual ranking of the 40 most successful, driven, and...
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40 under 40 2019
40 under 40: No. 1 – Antoine Challita
April 1, 2019Antoine Challita, general manager, UM Dubai* *At the time of writing this, Challita was the GM...
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Agency
OMG Mena Announces Three Promotions
June 11, 2019Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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