Mazen Nahawi Founder and CEO CARMA and RAIYN

Samuel Moore Senior Paralegal BSA LAW

Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD

Samantha Murray Presenter & Journalist

Hubert Boulos CEO Das Kapital Dekuple Group

How The Odyssey turned Dubai billboards into a marketing spectacle

Christopher Nolan’s The Odyssey is taking the idea of a movie billboard beyond simply displaying a film poster, with Universal Pictures Middle East using an eye-catching…

Taco Bell returns to UAE with a new generation of consumers in its sights

Taco Bell is returning to the UAE after a 14-year absence, but its comeback is being framed as more than a restaurant relaunch. The US quick-service…

BRANDS

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…

AGENCIES

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

As GCC tourism rebounds, the real barrier is confidence, with UAE hotel occupancy still trailing last year’s levels despite flight schedules being largely restored. We sat…

INSIGHTS

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

Sam Altman says ChatGPT could watch screens, record calls, understand users’ lives

OpenAI CEO Sam Altman has offered a striking glimpse into the company’s vision for the next generation of AI assistants, suggesting that a descendant of ChatGPT…

INSIGHTS

BRANDS

Taco Bell returns to UAE with a new generation of consumers in its sights

Taco Bell is returning to the UAE after a 14-year absence, but its comeback is being framed as more than a restaurant relaunch. The US quick-service…

BRANDS

Global luxury brands expand Saudi presence as domestic demand grows

Global luxury brands are expanding their presence in Saudi Arabia as rising domestic demand, tourism and the Kingdom’s investment in retail, hospitality and entertainment create new…

BRANDS

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

As brands across the GCC increasingly look beyond traditional search to ensure they are visible and accurately represented in AI-generated answers, a new communications concept is…

BRANDS

AGENCIES

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…

AGENCIES

Beyond the social sprint: What MENA brands can learn from the new rules of social-first marketing

Social has become one of the fastest ways for brands to connect with audiences, creators, and culture across MENA. From creator partnerships and short-form video to…

AGENCIES

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Forget reach. In gaming, the players worth chasing are the ones already paying, and increasingly, paying developers directly rather than through a platform. That’s the headline…

AGENCIES

Cannes Lions Special Issue

June 2026

The FMCG Crisis Playbook

March 2026

Best Brands and Best Marketers

February 2026

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Reel Talk

Iconic

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Volkswagen

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Heinz

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Axe

Bartle Bogle Hegarty, London

Tsuruya

Asatsu

Ad of the week Tinder Thailand | VML Thailand

Tinder Thailand | The Real Finds The One

Tinder Thailand challenges the polished, copy-paste profiles fuelling dating fatigue and encourages singles to show their real selves. Through a cast of unapologetically quirky characters, the film argues that you do not need 99% of people to swipe right—just the 1% who genuinely connects with you.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS

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How The Odyssey turned Dubai billboards into a marketing spectacle

Taco Bell returns to UAE with a new generation of consumers in its sights

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

YouTube ad growth slows amid TikTok, Netflix challenge

Confidence Is the New Capacity: The Trade Desk’s MENA Travel Lead on Closing the Booking Gap

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

Sam Altman says ChatGPT could watch screens, record calls, understand users’ lives

Taco Bell returns to UAE with a new generation of consumers in its sights

Global luxury brands expand Saudi presence as domestic demand grows

AI is rewriting brand image in the GCC — and companies may be carrying ‘narrative debt’

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Beyond the social sprint: What MENA brands can learn from the new rules of social-first marketing

Gulf Gamers Just Became Advertising’s Best-Kept Secret And the Data Backs It Up on Both Sides

Cannes Lions Special Issue

The FMCG Crisis Playbook

Best Brands and Best Marketers

Old Spice

Volkswagen

Heinz

Geojit

Axe

Tsuruya

Tinder Thailand | The Real Finds The One

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

Best Brands and Marketers

Top 70 CEOS