Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Hubert Boulos
Hubert Boulos CEO Das Kapital Dekuple Group
Alex Malouf
Alex Malouf Founder and Managing Director Narrative Shapers
Mazen Nahawi
Mazen Nahawi Founder and CEO CARMA and RAIYN
Samuel Moore
Samuel Moore Senior Paralegal BSA LAW
Anand Vengurlekar
Anand Vengurlekar Senior Lecturer in Innovation and Design Thinking INSEAD
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Middle Eastern beauty market poised to reach $21 billion by 2030

Middle Eastern beauty market poised to reach $21 billion by 2030

The GCC beauty market is projected to grow from $14.3 billion in 2025 to nearly $21 billion by 2030, according to the 2026 Middle East Beauty…

Twitch Just Made Every Affiliate a Potential Brand Partner

Twitch is tearing down the wall between “Partner” and everyone else. The livestreaming platform announced today that sponsorships — long reserved for its top-tier Partners,  are…

NEWS

YouTube introduces new requirements for creators seeking AdSense earnings

YouTube is introducing new requirements for creators seeking to earn advertising revenue through the YouTube Partner Program (YPP), in a move that could raise the bar…

NEWS

MCIT, Snap partner to train 20,000 Saudi talents in digital skills by 2030

Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership aimed at equipping more than 20,000 Saudi talents with…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Bvlgari’s new CEO Laura Burdese backs iconic lines over constant launches

Bvlgari’s new chief executive Laura Burdese is betting on consistency rather than constant novelty as the Italian jeweller and watchmaker seeks to sustain growth in a…

INSIGHTS

Middle Eastern beauty market poised to reach $21 billion by 2030

The GCC beauty market is projected to grow from $14.3 billion in 2025 to nearly $21 billion by 2030, according to the 2026 Middle East Beauty…

INSIGHTS

The new GCC consumer: value-conscious, digitally native and driven by trust

The GCC consumer is becoming harder to define — and that may be the most important insight for brands operating in the region. The traditional image…

INSIGHTS
BRANDS

Twitch Just Made Every Affiliate a Potential Brand Partner

Twitch is tearing down the wall between “Partner” and everyone else. The livestreaming platform announced today that sponsorships — long reserved for its top-tier Partners,  are…

NEWS

Bvlgari’s new CEO Laura Burdese backs iconic lines over constant launches

Bvlgari’s new chief executive Laura Burdese is betting on consistency rather than constant novelty as the Italian jeweller and watchmaker seeks to sustain growth in a…

INSIGHTS

Two Dubai Founders Think the Next Wave of AI Brands Will Be Built on One Very Specific Problem

Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and Sarah Curtis, the Dubai-based founders of…

BRANDS
AGENCIES

Brazen MENA Lands JW Marriott Marquis Hotel Dubai as It Embarks on Its Biggest Transformation Yet

The agency will steer consumer and corporate comms across the GCC as all 1,608 rooms, two executive lounges and the hotel’s F&B lineup get a top-to-bottom…

AGENCIES

Initiative Names Darine Elkaissi Managing Director of Saudi Arabia

Media veteran with two decades of experience takes the wheel as Initiative doubles down on the Kingdom, aligning its growth with Vision 2030. Initiative, the global…

AGENCIES

Omnicom Media Officially Launches Hearts United, a New 40-Market Global Network

Omnicom Media has officially launched Hearts United in MENA, combining its Hearts & Science and Mediahub networks into a new 40-market media agency. Hearts United debuts…

AGENCIES
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Swift Portland

Chevrolet

MOFILM

Ad of the week Etihad Airways | Etihad In-house Creative Team

Etihad Airways | Beyond Borders

Rather than showcasing destinations, ‘Beyond Borders’ looks at the choices that set people’s lives in motion. The campaign profiles talent from photography, food, filmmaking, freediving and dance, alongside sporting figures including Erling Haaland, Oscar Piastri, Ruturaj Gaikwad and PV Sindhu. Together, their stories connect Etihad with the opportunities, reinvention and personal growth that travel can unlock.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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