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Choueiri
Addressing the Lag in the Region’s Gaming Industry
January 16, 2020“You’ll find localized content but you won’t find original localized content and that’s really the problem,”...
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In-Depth
Viewable History – Five Most-Watched TV Series Finales Ever
January 15, 2020There is more content out there than at any other point in time. Some moments get...
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In-Depth
Viewable History – Five Most-Watched Television Events
January 15, 2020There is more content out there than at any other point in time. Some moments get...
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Facebook Social Hub
Building a Zero Friction Future with Facebook
January 14, 2020The world is changing fast. Digital connectivity has improved our lives and raised people’s expectations, offering...
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Digital
Meet Facebook’s New Regional Director
January 13, 2020Derya Matras is appointed as the new regional director of Facebook in the Middle East, Africa,...
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In-Depth
Content Hyper-Personalization: How Sports is Upping the Game
January 12, 2020OTT is all about customization and engagements, but online video sports platforms keep pushing the bar...
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Choueiri
The Future of Traditional Marketing
January 9, 2020Anas Bukhash, founder of Bukhash Brothers talks about the predominance of social media today, how brands...
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Choueiri
Content as a Customer Experience
January 9, 2020In Early December, Majid Al Futtaim unveiled Dreamscape Immersive, a new story-based, full-roam virtual reality (VR)...
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Choueiri
Keeping Up With the Infobesity
January 9, 2020“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international...
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Media
Agora Images : #GoldenHour2020
January 9, 2020According to Photography folklore, some of the best photographs are usually taken during the Golden Hour....
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Agency
UKOM Appoints Ipsos As New Supplier from Jan 2021
January 8, 2020Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online...
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In-Depth
The Constellations of OTT
January 7, 2020Over-the-top (OTT) video streaming services have proliferated in the past few years. What began as a...
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In-Depth
How MENA’s podcasters are making their voices heard
January 6, 2020By Elias Jabbe The end of this decade has offered many innovations to the world of...
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Media
Anghami Sets New Milestone in MENA
January 5, 2020The leading on-demand music platform has managed to surpass over 10 billion streams in 2019, a...
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OMD Corner
Nadine Labaki on the Importance of Storytelling and its Social Impact
January 5, 2020Actress, Writer, and Director Nadine Labaki was in Dubai for the OMD Predicts event, where she explained how...
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Digital
Everything You Need to Know About CCPA
January 2, 2020The California Consumer Privacy Act is a new privacy law that came into effect on January...
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In-Depth
2019 – The Roundup
December 31, 20192019 was a tumultuous year. But looking back at it today, it was also a necessary...
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In-Depth
The Evolution of Video Content
December 30, 2019In less than two centuries, the evolution of moving pictures has dramatically changed the way we...
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Media
The State of Podcasts in MENA
December 30, 2019AMAEYA Media, UAE’s largest podcast network, conducted a survey in November 2019, to understand the key trends and...
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In-Depth
Communiquestion : Top Three Favorite Video Channels and Why?
December 29, 2019We asked the industry: what are your top three favorite video channels (whether TV or streaming)...
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Facebook Social Hub
Max Fashion Driving In-Store Sales with Facebook
November 12, 2019“Every marketing activity needs to be measured for effectiveness. So far, only Facebook has helped us...
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Facebook Social Hub
Expo 2020, from Dubai to the World
December 19, 2019“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and...
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Facebook Social Hub
How Jaguar Land Rover Created 175 Ads in 10mins
October 13, 2019“During the purchase journey, customers get exposed to tremendous amounts of data and ads from brands....
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Digital
The History of Influencer Marketing
December 18, 2019While the ROI on Influencer marketing is still debatable, the concept has become a popular medium...
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Media
Agora Images: #Happiness2019
December 5, 2019Happiness has been a human pursuit for as long as we can remember. In scientific literature, happiness...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
