Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Adele Baxter
Adele Baxter Managing Director JWI
Eduan R. Maggo
Eduan R. Maggo Strategic communications specialist APCO, MENA
Sam Grogan
Sam Grogan Founder Meteor Marketing
Christian Reilly
Christian Reilly Field CTO EMEA Cloudflare
Ghayath Sioufi
Ghayath Sioufi Founder and CEO Cap.G Ventures
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The AI advertising boom is here. But why does so much of it look the same?

The AI advertising boom is here. But why does so much of it look the same?

Artificial intelligence has made it possible to create advertising campaigns in hours rather than weeks. Brands can now generate images, videos, copy and multiple campaign variations…

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

The spider-man campaign that has Saudi audiences booking tickets fast

Sony Pictures Entertainment and its regional partners have launched an ambitious destination-led marketing campaign for Spider-Man: Brand New Day in Saudi Arabia, transforming some of the…

NEWS

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

From search to social to AI assistants: Brand discovery is being rewritten

For nearly two decades, the digital marketing playbook revolved around one goal: rank high on Google. Today, that strategy is no longer enough. Consumers are increasingly…

INSIGHTS

The AI advertising boom is here. But why does so much of it look the same?

Artificial intelligence has made it possible to create advertising campaigns in hours rather than weeks. Brands can now generate images, videos, copy and multiple campaign variations…

INSIGHTS

Inside luxury’s $12.8 billion GCC strategy: Sell less fantasy, more truth

In July 2026, three of the world’s most storied luxury houses—Tiffany, Valentino, and Chanel—launched campaigns that abandon the language of aspiration in favor of emotional truth.…

INSIGHTS
BRANDS

Samsung partners with Spotify to offer Premium access across Galaxy ecosystem in MENA and Türkiye

Samsung Electronics has announced a new partnership with Spotify across the Middle East, North Africa and Türkiye, offering eligible customers up to four months of Spotify…

BRANDS

Moroccan-Belgian singer DYSTINCT fronts PUMA Middle East’s ‘Never Not Suede’ campaign

PUMA Middle East has launched the latest regional chapter of its global “Never Not Suede” campaign, partnering for the first time with Moroccan-Belgian artist DYSTINCT to…

BRANDS

How K-Beauty turned a trend into a 53% growth story

Korean beauty products, popularly known as K-Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past two years, according…

NEWS
AGENCIES

M+C Saatchi Group Middle East named creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed as the creative agency partner for Ras Al Khaimah Tourism Development Authority (RAKTDA) following a competitive multi-stage pitch…

NEWS

IKEA Alsulaiman appoints FP7 McCANN as creative agency for Saudi Arabia, Bahrain

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a competitive pitch, expanding its partnership with the…

AGENCIES

TBWA\RAAD named among Best Workplaces in Media, Advertising & Marketing 2026

TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Peter Carstairs / Cummins & Partners

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Google

Google Creative Lab

Ad of the week BMW Middle East | Serviceplan Middle East

BMW M - Get Even With Corners

BMW M is putting corners on trial in “Get Even With Corners,” a new campaign created by Serviceplan Middle East for BMW and AGMC. The noir-inspired film turns a lifetime of stubbed toes and bruised shins into an absurd courtroom case—before revealing the one place drivers can finally conquer corners: behind the wheel of a BMW M. Directed by Nalle Sjöblad through DejaVu Productions, the campaign promotes BMW M track experiences across Dubai and the Northern Emirates.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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