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Effie Mena Awards
Golin’s Yiannis Vafeas: Entries, Effectiveness & Effies
October 16, 2018Yiannis Vafeas, managing director, Golin MENA and MENA Effie Awards 2018 jury member shares his tips for...
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Appointments
Ogilvy CommonHealth’s Karen Kamel joins McCann Health
October 15, 2018The Middle East Communications Network (MCN) has appointed Karen Kamel as general manager of McCann Health....
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Events & Awards
Why November is the best month for retailers to up their Twitter game
October 15, 2018On October 10, Twitter MENA held its #ShoppingIsHappening event inviting retail brands and agencies to discuss...
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Effie Mena Awards
IBM’s Heba Sayed: Entries, Effectiveness & Effies
October 14, 2018Heba Sayed, marketing manager – IBM Watson Customer Engagement, MEA, and MENA Effie Awards 2018 jury member...
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Digital
REVEALED: The latest on Facebook’s privacy breach
October 13, 2018Two weeks back, Facebook said it had discovered a data breach affecting 50 million users and...
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Agency
JUST IN: Agthia’s Al Ain Water appoints creative agency
October 11, 2018Following a competitive pitch process, Abu Dhabi-based F&B company Agthia Group’s Al Ain Water has appointed...
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Agency
5 reasons why GSK consolidated global account with Publicis
October 11, 2018In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included...
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Effie Mena Awards
What is marketing effectiveness?
October 10, 2018Five MENA Effie 2018 judges define “marketing effectiveness”: Abdelwahed Juma, executive vice-president – brand & communications...
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Agency
Ford has finally selected a creative agency OUTSIDE WPP
October 9, 2018Concluding a high-stakes global creative agency review that started in April this year, Ford has hired...
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Effie Mena Awards
Froneri’s Karim Samaha: Entries, Effectiveness & Effies
October 8, 2018Karim Samaha, country marketing manager at Froneri Ice Cream Egypt, and MENA Effie Awards 2018 jury...
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Effie Mena Awards
Tim Hortons’ Sa’ed Totah: Entries, Effectiveness & Effies
October 8, 2018Sa’ed Totah, chief marketing officer – Tim Hortons at Apparel Group, and MENA Effie Awards 2018...
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Agency
JUST IN: Carat appointed for Dubai Parks & Resorts’ media duties
October 8, 2018Following a competitive pitch process, Carat Dubai has been awarded the media responsibilities Dubai Parks and...
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Effie Mena Awards
Etisalat’s Abdullah Ghandour: Entries, Effectiveness & Effies
October 8, 2018Abdullah Ghandour, digital communications manager at Etisalat, and MENA Effie Awards 2018 jury member shares his...
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Effie Mena Awards
Colgate’s Robert Carter: Entries, Effectiveness & Effies
October 8, 2018Robert Carter, marketing director for the NEMAT region at Colgate Palmolive, and MENA Effie Awards 2018...
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Effie Mena Awards
du’s Abdelwahed Juma: Entries, Effectiveness & Effies
October 7, 2018Abdelwahed Juma, executive vice-president – brand & communications at du, MENA Effie Awards 2018 jury member...
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Appointments
Mediaquest appoints new Saudi GM
October 7, 2018Content and events company Mediaquest – the parent company of Communicate – has appointed Yehya Mokhlati...
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Events & Awards
Middle East’s podcast movement gets a lift-off with a forum
October 7, 2018[Image credit: Middle East Podcast Forum] For all the negative press that social media receives, progressive...
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Opinion
‘QMR’ and ‘Entergagement’: buzzwords or marketing techniques?
October 5, 2018By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed...
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Media
Nat Geo has a new rep for ad sales in MENA
October 4, 2018FOX Networks Group Middle East has appointed Value Branded Content (VBC) as its new advertising sales...
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Opinion
“Brand leaders and their agencies are often sitting in ivory towers unaware of their audience’s beliefs.”
October 3, 2018By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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