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Marketing
Re-Imagining Experiential
July 12, 2020Katie Streten, Experiential Strategy Director at Geometry MENA, explains how experiential is an opportunity for greater...
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LEAD with ABG
The Cost of Ad Fraud is Predicted to Hit $87 Billion by 2022. Here’s How to Fight Back
July 9, 2020“Fraudsters will take money from wherever they can get it, and if you’re not paying attention...
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Marketing
What It Feels Like for a Girl
July 9, 2020Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece,...
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Digital
RIP the IDFA
July 8, 2020What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual...
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Digital
Back to the Roots
July 7, 2020New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often...
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Deep Dives with Choueiri Group
Immersive Audio: Virtual Reality Through Sounds
July 7, 2020Georges “Josh” Rouhana, Audio Production Specialist at Anghami, explains what Immersive Audio is and why it...
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Digital
How Digital Marketing Transformation Can Help CPG Brands in MENA
July 6, 2020Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework...
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Media
The Truth About Programmatic
July 5, 2020Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into...
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Media
Agora Images: #TheWorldWeWant
July 2, 2020To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN...
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Digital
Highlights From the State of Social Media Report 2020
July 1, 2020Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of...
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In-Depth
Manners of Speaking
June 30, 2020Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a...
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Digital
Feeling Some Techlove
June 29, 2020Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index...
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Marketing
A Multisensory Brand Expression
June 29, 2020Mastercard has been shaking things up, first in 2016 by releasing its first new logo in...
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In-Depth
A day in the life of…
June 28, 2020Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire...
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Media
Ipsos Expands Footprint in MENA
June 28, 2020As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a...
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Agency
Creativity In Commerce
June 25, 2020Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been...
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Facebook Social Hub
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers
June 25, 2020“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing...
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Media
Agora Images: #Roadtrip2020
June 25, 2020Remember the days when people could plan a last-minute road trip to Jebel Jais or Al...
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Marketing
Crazy Little thing Called Brand Love
June 24, 2020Talkwalker, a global social listening and analytics company reveals the list of most loved brands globally...
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In-Depth
Communiquestion: What is the best storytelling you’ve ever seen?
June 24, 2020We asked the industry: What is the best storytelling you’ve ever seen? Alex Malouf Corporate Communications...
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In-Depth
The History of Advertising During Recessions
April 14, 2020Kunal Gupta, CEO of digital media technology provider Polar, shares learnings from past recessions so that...
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Opinion
Advertising in the Age of Coronavirus
April 6, 2020Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry...
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Deep Dives with Choueiri Group
The Unstoppable March of Programmatic
May 4, 2020Felipe Villanova de Leon, Performance & Programmatic Director at UM MENA, talks about the importance and...
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Media
The Perils of an Infodemic
May 12, 2020When Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO), cited that the world is...
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Facebook Social Hub
How Nestlé Repositioned Kitkat Mini Moments During Ramadan
April 28, 2020“Brands looking to launch campaigns with awareness and conversion KPIs should consider activating Facebook and Instagram...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
