Digital
How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter
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Marketing
Hospitable Situations
September 30, 2020“Everything considered conventional has been redefined,” said Lama Accary Bibi, Managing Director of boutique advertising agency,...
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Deep Dives with Choueiri Group
Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
September 29, 2020Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16...
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Opinion
How Digital Transformation Can Drive Car Dealerships to the Fast Lane
September 29, 2020Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations...
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Digital
Data Drives the World
September 28, 2020Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr...
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Facebook Social Hub
Enabling the Agency of the Future with Facebook
September 28, 2020The marketing and advertising world is transforming fast, and agencies have realized that they need to...
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Deep Dives with Choueiri Group
Why It Matters to Be Local to Saudi Listeners
September 27, 2020On the occasion of Saudi Arabia’s National Day, the Choueiri Group’s Data team releases in-depth insights...
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Media
Brands Will Spend $59 billion on E-Commerce Advertising this Year
September 27, 2020WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising...
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In-Depth
Sign of the Times
September 24, 2020While brands and advertisers claim to place inclusivity at the top of their agenda, they often...
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In-Depth
The History of Sneaker Culture
September 24, 2020From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury,...
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Media
Agora Images: #Peace2020
September 24, 20202020 has been a year of constant stress and anxiety that forced many people to look...
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Deep Dives with Choueiri Group
Introducing Live Radio on Anghami
September 23, 2020Prior to digitally buying and streaming music on our smartphones, mediums ranging from vinyl, cassettes, to...
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LEAD with ABG
Digital Ad Fraud: a Video Overview
September 23, 2020LEAD (Learn, Engage, Activate, Drive), the new initiative by the Advertising Business Group powered by Mediaquest’s...
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Digital
What Will The Future Shopper Look Like?
September 22, 2020Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The...
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Digital
Building Brands With Gen Z
September 21, 2020Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative...
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Digital
Know Thy Audience
September 20, 2020Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make...
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In-Depth
The Origins of Emojis
September 17, 2020Emojis are more important than you think. They’re not just a bunch of pictorial responses you...
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Media
Agora Images : Featured Photographer Jon Cleave
September 17, 2020Nature & Wildlife photographer Jon Cleave believes his work to be a bridge that connects humans...
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Digital
The Rise of Video Streaming In MENA
September 16, 2020Global custom research and analytics consultancy, PSB Research was commissioned by Starzplay, the leading subscription video...
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Deep Dives with Choueiri Group
How Haircare Brands Are Breaking Through The Clutter
September 15, 2020Following up on last week’s first remit from our research series focused on the “Intensive Haircare”...
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Marketing
Brand Survival In The New Consumer Landscape
September 15, 2020Market research company Global Web Index (GWI) has shared a new guide that provides insights into...
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Digital
A One on One Connection
August 25, 2020HalaHi, the region’s first platform that allows people to get shout outs from their favorite celebrities...
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Facebook Social Hub
How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers
June 25, 2020“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing...
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Facebook Social Hub
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
July 20, 2020“We always strive to put the customer at the heart of everything we do, and this...
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Marketing
Adapting to Change
August 10, 2020Over the past few months, as the pandemic began to loom across the MENA region and...
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Agency
Creativity In Commerce
June 25, 2020Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
