Communicate Online | Activate the digital transformation reshaping the GCC advertising & marketing industry
The View
Mark Leeming
Mark Leeming Co-founder Taggy
Hubert Boulos
Hubert Boulos CEO Das Kapital Dekuple Group
Aidan O'Brien
Aidan O'Brien Strategic Advisor, Executive Mentor & International Speaker
Niharika Anjan
Niharika Anjan Founder and CEO Narrativ-ae
Grace Eid
Grace Eid Senior Manager Weber Shandwick MENAT
+
MY WEEK IN ADLAND and Hooray, It Is Finally the Holidays!

MY WEEK IN ADLAND and Hooray, It Is Finally the Holidays!

Now that Ferran Torres’ goal for Spain closed the World Cup, we can finally take a well-deserved summer break. So, before we all hit the beach,…

neofashion.ai opens AI-powered photography platform for fashion brands

UAE-based technology company Fipera has launched neofashion.ai, a self-service artificial intelligence platform that enables fashion brands to generate product photography, videos and marketing content using their…

NEWS

Snap puts creators and AR at the heart of its Saudi esports push

As brands compete to capture fan attention beyond the livestream, Snap is using the Esports World Cup (EWC) in Paris to showcase the future of fan…

NEWS

Meta launches new campaign positioning AI as a tool for human connection

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled “The Future Is for Everyone” that positions AI…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
+
Insights

YouTube ad growth slows amid TikTok, Netflix challenge

YouTube generated more than $40 billion in advertising revenue in 2025, but its ad business is entering a slower growth phase as competition from TikTok and…

Max Fashion’s Haroon Rasheed on why AI won’t replace trust

For Max Fashion’s Marketing Head, the future of retail is not about choosing between digital and physical. It is about making customers feel like they are…

INSIGHTS

BYD’s José Miranda: AI can build awareness but culture builds brands

The automotive industry has become one of marketing’s fastest-moving sectors. AI is reshaping creative workflows, product innovation is accelerating, and new brands are expanding globally at…

INSIGHTS

Why food delivery brands are becoming entertainment platforms 

Food delivery platforms are no longer just competing on speed and convenience. Increasingly, they are looking for ways to become part of consumers’ lifestyles, tapping into…

INSIGHTS
BRANDS

talabat tests creator-first marketing with 48-hour Dubai hackathon

Food delivery platform talabat has wrapped up its first Creator Hackathon in Dubai, bringing together 20 creators for a 48-hour challenge designed to explore a new…

NEWS

Max Fashion launches tropical-inspired High Summer Women’s Collection across the Middle East

Max Fashion, the value fashion brand owned by Landmark Group, has launched its High Summer Women’s Collection across stores and online platforms in the Middle East,…

BRANDS

Consumer hesitation is brands’ biggest untapped opportunity: study 

 The moment consumers pause before making a purchase is not a sign of indecision but an intentional act of self-regulation, according to a new global behavioural…

BRANDS
AGENCIES

IKEA Alsulaiman appoints FP7 McCANN as creative agency for Saudi Arabia, Bahrain

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a competitive pitch, expanding its partnership with the…

AGENCIES

TBWA\RAAD named among Best Workplaces in Media, Advertising & Marketing 2026

TBWA\RAAD has been recognized as one of the Best Workplaces in Media, Advertising & Marketing 2026 by Great Place To Work, Middle East, joining the list…

NEWS

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
+
Latest Issues
Reel Talk
Iconic

Pepsi

BBDO Paris

The Guardian

Boase Massimi Pollitt (later BMP DDB)

Google

Google Creative Lab

Dove

Ogilvy & Mather New York

Coca-Cola

McCann Erickson

Saint Gobain

Leo Burnett India

Ad of the week Lamborghini Italy | Dentsu Creative, Milano

Lamborghini Urus SE Performante - Urus as its peak

Lamborghini's latest film for the Urus SE celebrates ambition and achievement, drawing parallels between people reaching their peak and the SUV's uncompromising blend of performance, innovation, and design. Created by Dentsu Creative Italy, the campaign reinforces the brand's promise of power without compromise.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
Connect With Us
Trends
Advertising Agency Brand Campaign Marketing Adtech Martech Ai B2B B2C Appointments Client Win Gcc Cmo Data