Digital
How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?
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Agency
Meet Akhilesh Bagri from Serviceplan
October 17, 2019Serviceplan Group Middle East has a new executive creative director. Akhilesh Bagri began his career in...
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Digital
TJ Lightwala joins Accenture Interactive
October 17, 2019WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in...
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Marketing
Finding a Voice for Your Brand
October 17, 2019Rami Abughazaleh, from copywriting agency Yala Creative, shares some tips from a writer’s perspective. Credibility is...
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Media
Agora Images : #Travel 2019
October 17, 2019Travelers are storytellers at heart. Every traveler has a story to tell, whether it is about...
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In-Depth
Communiquestion : The World’s Best Places to Get Inspired
October 16, 2019We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative...
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Digital
IAB launches new study about the MENA digital advertising market
October 16, 2019The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming...
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Events & Awards
MENA Effies Announces Shortlist of 2019’s Greatest Marketing Efforts in the Run-Up to its Awards Ceremony
October 15, 2019The winners will be selected from a total of 275 shortlisted entries across 35 categories, and...
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Marketing
Fortnite goes into total blackout
October 15, 2019On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic...
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Facebook Social Hub
How Jaguar Land Rover Created 175 Ads in 10mins
October 13, 2019“During the purchase journey, customers get exposed to tremendous amounts of data and ads from brands....
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Media
Agora Images: #Family2019
October 10, 2019Over the past couple of months, photographers from all corners of the planet have submitted their...
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Events & Awards
What Did The MENA Effies Judges Think?
October 10, 2019The first round of judging for the 11th edition of the MENA Effies Awards took place...
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In-Depth
When Art Is Controversial
October 10, 2019What is art? Is art a concept or an object? Who decides: the artist, the critic...
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Events & Awards
Judging MENA Effie Awards Day 4
October 10, 2019In the final day of this round we ask the judges on a scale of 1...
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Digital
Twitter Apologies For “Inadvertently” Used Emails For Ads
October 9, 2019Twitter has issued a statement apologizing for unintentionally using contact of users, emails and phone numbers,...
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Digital
84% of UAE Influencers Do Not Disclose Branded Content
October 9, 2019Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers...
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Opinion
Decoding Subconscious Metaphors
October 9, 2019By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to...
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Events & Awards
Judging MENA Effie Awards Day 3
October 9, 2019We asked the judges to rate the campaigns in one word, they said:
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Digital
Anghami Partners With Snapchat To Promote Talent
October 8, 2019Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat...
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Digital
Social Media Third-Largest Advertising Channel
October 8, 2019Advertisers will spend more on social media platforms than on print for the first time this...
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Marketing
Aramco Film Generates 13 Million Views On Twitter
October 8, 2019To celebrate Saudi National Day, Saudi Aramco created an educational film featuring the journey of the country...
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Digital
How To Stay Safe Using A Public Wi-Fi
August 14, 2019In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are...
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Media
Inside The New Visual Identity Being Served Up At McDonald’s
July 21, 2019By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular...
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Digital
Xavier Anglada On Leading Digital Transformation
July 15, 2019Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North...
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Digital
How Artificial Intelligence Changes Media In The Middle East
August 13, 2019Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen....
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Media
Saudi Entertainment Startup Telfaz11 Expands To Dubai
September 24, 2019By Elías Jabbe Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
