This marketing mantra has remained true for decades but it’s only now that marketers can operate with the confidence they’ve got this right.

The market of e-gift cards is booming in the GCC. Communicate spoke with Husain Makiya, CEO of digital distribution platform for prepaid e-gift cards YouGotaGift, offering an extensive catalogue of 500+ brands (Noon, Amazon, Jarir, Saco, Ikea, Centrepoint, Carrefour, iTunes, Sony Playstation, etc.), to understand why e-gift cards are such a good fit for the times we live in.

180 expands global footprint with new offices in Dubai and Qatar.

Saleh Ghazal, Managing Director of OMD MENA, discusses collaboration, processes and finding the right people.