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The View
Mike Khouri
Mike Khouri CEO Tactical
Sarah Maina
Sarah Maina Regional Manager MENA and France AppsFlyer
Lyna Bennani
Lyna Bennani Fashion & Beauty Photographer
Farshad Dabeshkhoy
Farshad Dabeshkhoy Head of Partnerships - AMET The Trade Desk
Nick Walsh
Nick Walsh Founder and CEO Migrate
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Patrick Samaha: Audio is the biggest opportunity in advertising today

Patrick Samaha: Audio is the biggest opportunity in advertising today

As MENA’s advertising and marketing industry navigates a new era of growth, resilience has become more than a buzzword—it is a business imperative. Patrick Samaha, Founder…

CNN’s Global Perspectives Summit to be held in Doha on October 29

CNN has announced that its flagship event series, Global Perspectives, will be held in Doha on October 29, 2026, marking the first time the summit will…

NEWS

Kia, Museum of the Future forge strategic partnership to showcase future mobility innovations

Kia Middle East and Africa (MEA) and the Museum of the Future have announced a strategic partnership aimed at promoting innovation, sustainability and future mobility solutions…

NEWS

Yango Group named among best technology workplaces in Middle East

Yango Group, a Dubai-headquartered global technology company, has been named among the Best Workplaces in Technology™ Middle East 2026 by the organization Great Place to Work®.…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Insights

‘UAE shoppers value connected retail experiences over headline discounts’

Shoppers in the UAE increasingly value seamless, connected retail experiences over one-day Black Friday price cuts, according to new findings from Initials Middle East. The agency…

AI inference, rising threats and multicloud complexity are reshaping security leadership: report

Enterprise security leaders are facing a new reality as artificial intelligence moves from experimentation to production, according to F5’s latest State of Application Strategy Report. The…

INSIGHTS

Marc Ghosn: This is not a recovery, it’s an acceleration into new areas of growth

As CEO MENA at Wavemaker, Marc Ghosn has a front-row view of how brands across the region are adapting to rapid technological and consumer shifts. In…

INSIGHTS

Mazen Jawad: ‘The MENA region’s resilience continues to drive recovery and growth’

As the Middle East’s advertising and marketing industry emerges from another period of disruption, questions around recovery, resilience and future growth are once again in focus.…

INSIGHTS
BRANDS

When the draft goes live: Unilever job ad leaves internal instructions in public view

Even the world’s biggest marketers are not immune to the occasional copy-and-paste mishap. A LinkedIn job advertisement posted by Unilever for a senior marketing role in…

BRANDS

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

Saudi energy giant Saudi Aramco has retained its position as the only Middle Eastern brand in the Kantar BrandZ Global Top 100, as artificial intelligence reshapes…

BRANDS

Dubai and Riyadh are turning into the world’s ultimate luxury destinations: report

The global luxury industry is entering a new phase of “profitable resilience,” with the Deloitte’s Global Powers of Luxury 2026 identifying the Middle East as the…

BRANDS
AGENCIES

Dentsu revises down global advertising spending forecast

Global advertising group Dentsu has revised down its 2026 global advertising spending forecast in a mid-year update, citing economic uncertainty linked to geopolitical tensions, while raising…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

WPP consolidates GCC-MENA creative operations under Nassib Boueri

Global advertising giant WPP is consolidating its creative operations across the GCC and MENA region, in line with similar restructuring efforts in other international markets. The newly consolidated…

NEWS
Cannes Lions Special Issue

Cannes Lions Special Issue

June 2026
The FMCG Crisis Playbook

The FMCG Crisis Playbook

March 2026
Best Brands and Best Marketers

Best Brands and Best Marketers

February 2026
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Ad of the week McDonald's | Wieden+Kennedy New York

FIFA World Cup Meal

McDonald's is turning FIFA World Cup fandom into a collectible experience, with every meal featuring one of nine limited-edition cups starring football icons including David Beckham, Ronaldinho, Thierry Henry, Son Heung-min, Lamine Yamal and Christian Pulisic, alongside Grimace. The campaign's playful ad sees fans celebrating their finds with “I got Beckham”, while Beckham himself humorously tries to get hold of his own cup.

Ranking

MENA’S CREATIVE PULSE – TOP CAMPAIGNS

MENA creativity has entered its main character era. From AI-powered seat maps and blind football seats to seasoning-led fandoms and parking spots turned media space, the…

NEWS

Best Brands and Marketers

The Brands and Marketers Who Actually Won 2025 In 2025, marketing noise was everywhere. Visibility was easy to buy, reach was easy to inflate—but true distinction…

NEWS

Top 70 CEOS

Influence doesn’t always announce itself with titles or corner offices. Sometimes it’s quieter, moving people without visible force. To build this Top List, we looked beyond…

NEWS
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