Samer Majzoub, group director – media, Starcom
Samer Majzoub’s journey of over 11 years in media planning and buying started with him joining Starcom back in 2007 and learning the ropes on the P&G account for five years before moving to lead media buying for Mars Wrigley in the GCC and media planning for Wrigley in MENA. He then moved on to lead du telecom with a fully integrated media team receiving 12 awards across local and global festivals in categories such as Best Use of Digital, Best Targeted Campaign and Best Use of Data. Currently, he is back working on P&G overlooking the business in Asia-Pacific.
What’s the best advice you have received in your career?
Design your own path and work towards achieving your goals.
What’s the best advice you have given in your career?
Look at failure positively because it’s key to your success.
What’s the most rewarding thing about your job?
The depth of understanding we gain across many businesses and our ability to contribute to their growth by making brands more relatable through data and tech
What’s the most frustrating thing about your job?
Not reaching our full potential because of the limits imposed by data and measurement in the region.
If not this, what would you be doing?
Media & Tech consultant.
If you had ten million dollars, what would you do?
I’d start my own business and invest in local startups to contribute to the economic growth of the region and create more job opportunities.
Finally, why are you (still) in this industry?
Two main reasons:
First, the diversity of opportunities where you can specialize in many different areas.
Second, the media industry is an evolving and challenging ecosystem – the way media used to be 10 years ago is very different from the way it is today and will be very different in the future as a result of the rapid advancement in technology.