Hassan Shoker, head of investments, PHD MENA
Hassan Shoker began his career in 2005 as a media executive at Mindshare MENA after graduating from the American University of Science and Technology. In 2015, he joined PHD UAE as head of investments, in charge of trading activities for both regional and international accounts. Hassan has been a key contributor to PHD’s success by setting smart investment strategies and tactics for online and offline media, which have been instrumental in converting new business. In a short period of time, he has strategically led his team to deliver on accountability targets for clients and create solutions for higher media value and more efficiencies across the board. In 2016, Hassan was promoted to regional head of investment for PHD MENA, tasked with further building PHD’s network across the region, including Egypt and Lebanon among other markets.
What’s the best advice you have received in your career?
“Spend every day trying to improve the day you had yesterday.” The only way to stand out in the media industry is to do better. To look and do things differently and to always improve your skills and expertise.
What’s the best advice you have given in your career?
To always be transparent and make sure you are clear in your communications.
The importance of learning from the experience of your peers, no matter their seniority level or industry background. Diversity is key to improving the way you approach your work and this is crucial for both career and personal development.
What’s the most rewarding thing about your job?
Finding solutions to difficult problems and working with talented, intelligent and diverse teams. Growing my team gives me profound work satisfaction and when they are able to teach me something new and they come to me with passion, that’s where the true magic happens.
What’s the most frustrating thing about your job?
There aren’t enough hours in a day!!
If not this, what would you be doing?
I haven’t thought about this question before. Quite frankly, I can’t imagine doing anything else. Every career path comes with its own challenges and what I love the most about our industry is its challenges.
If you had ten million dollars, what would you do?
I’d travel the world, indulging in new experiences and cultures, discovering new people and learning from different ways of life. And then when the money runs out, I’d come running back to media.
Finally, why are you (still) in this industry?
Media is one industry that never stops evolving. It provides endless learning opportunities and offers boundless work satisfaction and fulfillment. I am very aware of how fortunate I am to wake up looking forward to going to work.