Dima Zaytoun, group director – media & innovation, Zenith
Dima Zaytoun holds a BA degree from the American University of Beirut in Marketing & Advertising. She started her career in 2007 and has been working for 12 years in the media industry across the EMEA region. She discovered her passion as soon as she started working on the Coca-Cola account at Mindshare, where she learnt the basics of media and since then, her major experience in the field has revolved around the CPG category.
She moved to Zenith in 2013, to take on a more regional role, leading a portfolio of clients such as Fromagerie Bel, SCA, THE One, and Coty. She has also worked across other categories including Telecom (Zain), Luxury (Rolex) and Lifestyle (Nike).
What’s the best advice you have received in your career?
If you stop enjoying it and if it doesn’t challenge you anymore, just quit your job.
What’s the best advice you have given in your career?
You can solve anything and everything, there’s no one bad situation that you cannot change or improve, all you have to do is to make it happen.
What’s the most rewarding thing about your job?
So many things are rewarding about what I do, from celebrating market share increases with my clients, to receiving awards recognizing all your hard work and creative solutions, but what I appreciate the most about working in media is the dynamic landscape we operate in; it’s continuously evolving, it keeps challenging me and it never gets boring!
What’s the most frustrating thing about your job?
When clients are so rigid and unwilling to evolve.
If not this, what would you be doing?
World traveler. I would be traveling around the world, discovering new places and experiencing new cuisines.
If you had ten million dollars, what would you do?
Donate a share to help educate children around the world; and invest in building a concept hotel somewhere exotic on the beach, to enjoy the sun with my family, drink exotics cocktails, and meet interesting people.
Finally, why are you (still) in this industry?
Media and marketing are crucial in the world we live in today and to me, it’s much more fun than banking and IT 🙂