Manuel Borde, executive creative director, TBWA\RAAD
Born in Miami, USA and raised in Colombia, Manuel Borde has 12 years of experience in advertising, working in countries like Colombia, Panama and Puerto Rico.
In 2014, he joined TBWA\RAAD Dubai as a creative director, and today he is an executive creative director co-leading the department with Fouad Abdel Malak.
In the last two years alone, Borde has created and led work that has collected more than 160 awards, including Cannes Lions, D&AD, Clio Awards, One Show, Dubai Lynx including seven Grand Prixs, London International Awards, New York Festivals, Loeries including one Grand Prix, Epica, Cristal Awards including two Grand Prixs, MENA Effie Awards including one Grand Prix and Warc including one Grand Prix.
In 2018, he was named the #1 creative director in the MENA Region by the B&W Report.
What’s the best advice you have received in your career?
I’ve been really fortunate to work under great people, who have given me great advice. But I think the best advice all of them find in common is to “always be hungry and stay humble”.
What’s the best advice you have given in your career?
I pass on the “always be hungry and stay humble” advice of course, but I also urge the creatives I work with to “find a perfect balance between work and life”. I don’t think you can become an amazing creative by staying inside your office consuming blogs and Archive magazines. You’ve gotta get out there and live.
What’s the most rewarding thing about your job?
The great work that sees the light.
What’s the most frustrating thing about your job?
The great work that goes into the drawers.
If not this, what would you be doing?
Hard to see myself doing something else; would’ve loved to be a chef or a football player though.
If you had ten million dollars, what would you do?
Travel, Eat, Travel, Eat, Travel, Eat.
Finally, why are you (still) in this industry?
I get to create fun stuff, hang around friends, in jeans and t-shirt all day long, get to the office at 10am and at the end of the month, manage to get paid for it. Why would I ever consider leaving? Sure, it has its ups and downs like every other industry, but I really like what I do for a living and feel lucky to be here. That being said, I’d definitely move on from a place where I stop having fun.