Farah Moumneh, head of strategy & analytics, OMD UAE
Farah Moumneh started her career as a planning executive and grew over the course of nine years to become a business unit director. Throughout her tenure, she has worked across multiple businesses and sectors, leading fully integrated teams and pioneering performance-based remuneration models with her clients. Her hard work and talent has paid off as evidenced by the several accolades including recognition for Sustained Performance in 2009, Business Excellence in 2014, OMDer of the Year in 2015, and Internal Partnership in 2016; and her growth within the company resulting in her appointment as head of strategy and analytics in 2016.
What’s the best advice you have received in your career?
Invest in your people. We are in the industry of selling ideas and solutions, making our talent our biggest asset and our main differentiator from competition.
What’s the best advice you have given in your career?
Think about the long game. We work in such a fast-paced and dynamic environment where change is the norm, so to be successful we need to be able to think ahead, consistently future-proof and plan for change.
What’s the most rewarding thing about your job?
The best part about working in media is the ability to influence quantifiable and measurable change and impact on a business level.
What’s the most frustrating thing about your job?
The rate of change in the landscape and consumer behavior is sometimes faster than the rate of change clients are willing to adapt at.
If not this, what would you be doing?
I’d probably be doing something in the sports rehabilitation field. I’ve broken or torn almost everything in my body so I have an unofficial PhD in it!
If you had ten million dollars, what would you do?
Donate, invest in my own start up, travel and buy a bunch of overpriced bags with whatever is left over 🙂
Finally, why are you (still) in this industry?
What’s kept me in the industry is that every time I think I’ve mastered something, that illusion is quickly shattered by the next big thing that comes along. This industry definitely keeps me challenged.