Jad Chababi, general manager, UM UAE
Jad Chababi was recently appointed as the general manager for UM UAE – a newly created role considering the previous GM role only covered the Dubai operation. In his current role, Chababi is responsible for managing UM MENAT’s flagship operation and driving key product, clients, and talent initiatives in the region’s center of excellence.
In his previous role at the agency as GM of J3, he successfully consolidated key businesses by acquiring full scope assignments, and expanded the remit of the Dubai team for J&J to include new markets in Africa and Turkey. Most recently, he played a pivotal role in leading the transformation of MCN’s media agencies in Turkey and build the fundamentals of success despite the macro-economic challenges that the market faced.
In his previous advertising and brand management roles at companies like OMD and Turner Broadcasting, Chababi has piloted strategic marketing projects over the past 14 years in the FMCG, automotive, luxury and telecommunication sectors, spearheading growth across his clients’ businesses.
What’s the best advice you have received in your career?
I’ve received a lot of great advice in my career, yet the one that constantly helped me move forward was from Richard Brandon (no he didn’t say it to me directly): “Never look back in regret, move on to the next thing”.
What’s the best advice you have given in your career?
It is easy to drown in the day–to-day or get distracted with things that come along the way, but don’t lose sight of the end goal and always remember why you’re here.
What’s the most rewarding thing about your job?
Building brands, especially ones with a clear purpose that’s aligned with mine – it makes me feel like I’m contributing something to the world.
What’s the most frustrating thing about your job?
How addictive it can be.
If not this, what would you be doing?
I’d be an actor. Yes, I’ve always enjoyed acting and being on stage. Whether it’s theatre or Hollywood, I know what my career might look like in my next life.
If you had ten million dollars, what would you do?
There are a few charity initiatives I’ve been wanting to start and some of this amount could help me kick-start. The other part would be used to invest in start-ups that are helping create a better, more livable, and more sustainable world.
Finally, why are you (still) in this industry?
Dynamic, challenging and rewarding. I’m telling you, it’s addictive.