Tahaab Rais, regional head of strategy & MENA Truth Central, FP7 McCann MENA
With 400+ awards across Cannes, Effie Awards, NYF, D&AD, Andy’s, Clios, Midas, Warc, Lynx, One Show, including a 120+ Effies, Tahaab Rais is MENA’s most awarded strategist.
His strategic leadership drove FP7 to rank as the Most Effective Agency worldwide in the Global Effie Index – a first-ever for MENA. The focus on ‘effectiveness’ has also won FP7 the MENA Effie Agency and Network of the Year, consecutively, from 2013 to 2018.
Speaking on international and regional stages, including Cannes Lions, Rais serves as a creative mentor on creativity, marketing and insights. He currently heads strategy, intelligence and effectiveness at FP7 and McCann Worldgroup MENAT.
What’s the best advice you have received in your career?
As this industry gets busier, you’ll never have enough time. To be ahead of others, you have to make time. Out-think. Out-care. Out-work.
What’s the best advice you have given in your career?
Treat every day as if it’s your first. In your workplace. With your clients. With your partners. With your friends. In your relationships. With your family. It makes a difference in how you look at life and your work, and how your life and your work look back at you.
What’s the most rewarding thing about your job?
I get to create ideas and solutions that, at times, give me the opportunity to help make people’s lives better or change perspectives that need to be changed. And I get paid for doing it.
What’s the most frustrating thing about your job?
Pacing myself and managing my own expectations of others and of myself. It has gotten better with age!
If not this, what would you be doing?
Working for NASA and designing spaceships.
If you had ten million dollars, what would you do?
My name means ‘one who brings people together with love’. So, I’d buy a space ship with that money, and put my name on it, sending out a message of peace to alien life forms who can figure out how to decipher English/Arabic and can figure out what my name means.
Finally, why are you (still) in this industry?
The same reason why I joined it. I get to create ideas and solutions that, at times, give me the opportunity to help make people’s lives better or change perspectives that need to be changed. And I get paid for doing it.