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40 under 40: No. 30 – Maya Tayara

40 under 40 2019

40 under 40: No. 30 – Maya Tayara

Maya Tayara, group account director, Carat

As group account director, Maya Tayara harnesses her extensive media experience to support a diverse and performance focused client group, including Microsoft, Philips, Standard Chartered Bank, Kellogg’s and Burberry.

Prior to joining Carat in January 2018, Tayara held numerous positions at Starcom starting in Beirut and then moving to Dubai in 2008, working with leading clients such as Procter & Gamble and Mondelez.

Outside of work, she is a mother to two boys and spends her free time taking street and food photographs.

What’s the best advice you have received in your career?

“Lean In” has got to be the best advice I have received! Sheryl Sandberg’s Lean In book was definitely inspirational. In my opinion, for women self-belief is your ally while self-doubt can withhold your progress big time. Say no to the imposter syndrome.

What’s the best advice you have given in your career?

“Don’t take things too personally.” Emotions can get in the way of getting things done and getting them done efficiently. I believe the more you remove yourself from a situation, the more you can actually listen and understand the problem, the higher the chances of you succeeding at the task at hand.

What’s the most rewarding thing about your job?

Having the chance to be an agent of change for a client’s business and being able to witness positive impact as a result of that.

What’s the most frustrating thing about your job?

It has got to be the lack of accurate data in our markets!

If not this, what would you be doing?

Street photography! I would be traveling to take as many street photos as possible, connecting with people and telling their stories.

If you had ten million dollars, what would you do?

I would pour funding into my existing kids’ education charity “kaws Farah”, based in Lebanon, buy my family a house in Northern Italy and retire planting olive trees!

Finally, why are you (still) in this industry?

Two reasons:

This industry is constantly evolving driving you to be on top of key global and local changes specially when it comes to technology and data.

To inspire other young women and mums to keep sitting at the table in our beloved media industry!

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