Ronke Adekanmbi, digital director, Impact Proximity
Over the last ten years, Ronke Adekanmbi has handled both integrated and digital marketing gigs across four continents in cities including London, Lagos, San Francisco and now Dubai. She joined Impact Proximity in 2017, bringing with her a wealth of experience from working on global accounts like Nestlé, Unilever, Nike Foundation and Diageo. She currently manages a large pool of local and regional clients; adding the much-needed digital edge for modern businesses success.
Having worked in both developed and progressing markets, she believes that her mix of cultural experience brings dynamism to Impact Proximity and she takes it upon herself to promote the appreciation of diversity in the industry.
Her role involves leading her team in delivering end-to-end digital projects and building digital ecosystems with a clear focus on data-driven creativity.
What’s the best advice you have received in your career?
You can break the glass ceiling!
What’s the best advice you have given in your career?
Ensure you’re a few steps ahead because the industry is changing. The quicker you learn the quicker you grow (in your organization).
What’s the most rewarding thing about your job?
The dynamic nature of digital. One day I could be working on a mobile app build, the next day I can be pitching for relatively new and unknown product that wants to go viral on social media. The fast-paced nature of digital means that every day is not the same.
What’s the most frustrating thing about your job?
Selling new innovative ideas to client. With digital, sometimes the initial costs of development or new platforms sounds enormous to clients so I work extremely hard to sell the value of data-driven digital products.
If not this, what would you be doing?
I would be a philanthropist. I would run orphanages, schools and homeless shelters in progressing countries. Giving back to people is where my heart lies.
If you had ten million dollars, what would you do?
The same as above + travelling the world and eating as much as possible!
Finally, why are you (still) in this industry?
Luckily for me, I started the industry at the beginning of this new social/digital so I have been able to move between experiential, ATL, social and digital. The ability to grow as the industry changes has definitely kept me on my toes. I love it!
‘User experience’ and ‘conversion rate optimization’ are a few of her daily talking points, but despite the ‘buzz’, these are the very skills that help her add value to her agency and clients’ business goals.