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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

40 under 40: No. 39 – Maged El Sokkary

40 under 40 2019

40 under 40: No. 39 – Maged El Sokkary

Maged El Sokkary, senior art director – branding unit, J. Walter Thompson Cairo

Emerging from university with a degree in Commerce, Maged EL Sokkary started following his real passion and began working in marketing communications five years ago. His design and illustration capabilities have seen him rise to senior art director in J. Walter Thompson Cairo’s branding unit.

Over the course of this career, he has been mentioned twice in Egypt Today as best artist of the year 2015/2016 and in Cairo Scene as one of the best 10 artists in Egypt. His work has been displayed at international art exhibitions in Dubai and Switzerland.

What’s the best advice you have received in your career?

Sometimes you need to zoom out and look at the bigger picture, then sleep on it and decide in the morning.

What’s the best advice you have given in your career?

Work hard, be patient, it will work out at the end, be responsive, pick something and make it great, you don’t have to be good at everything.

What’s the most rewarding thing about your job?

I get the opportunity of turning data into decisions on how a brand would look like, set it from the start and actually see my work come to life.

What’s the most frustrating thing about your job?

My job has many rewards, but the most frustrating thing about it might be, tempering my excitement for the long process of approvals until the work enters the production phase and is actually out there.

If not this, what would you be doing?

I would be a full-time artist.

If you had ten million dollars, what would you do?

I would definitely buy my own studio, large windows and a big back yard… also tons and tons of art supplies.

Finally, why are you (still) in this industry?

I’m honestly grateful that life has led me to this path; art has been my long-time passion and I’m thankful that I ended up doing it for a living.

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