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40 under 40: No. 6 – Remie Abdo

40 under 40 2019

40 under 40: No. 6 – Remie Abdo

Remie Abdo, head of strategic planning, TBWA\RAAD

Remie Abdo joined TBWA\RAAD in 2015 as a senior planner and today, successfully leads the strategic function of the agency.

A firm believer that advertising is about creating a better future, and an advocate of the agency’s ‘disruption’ model, her work is instrumental in the progress of existing clients and the acquisition of new ones. Her ethos, which is “If I am leaving my kid behind to work extra hours, I’d rather make it worthwhile,” reflects in the accolades she has received such as awards including the Cannes Lions, WARC, MENA Effie Awards, Dubai Lynx, Loeries, London International Awards, as well as judging global award shows.

What’s the best advice you have received in your career?

Trust the process.

What’s the best advice you have given in your career?

Don’t follow.

What’s the most rewarding thing about your job?

Being helpful.

What’s the most frustrating thing about your job?

The dichotomy: Planning is nothing, planning is everything.

If not this, what would you be doing?

Barista or tailor.

If you had ten million dollars, what would you do?

Get busy living vs. working.

Finally, why are you (still) in this industry?

It’s twisted.

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