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Communicate’s 40 under 40 ranking revealed

40 under 40 2019

Communicate’s 40 under 40 ranking revealed

The 40 under 40 ranking is Communicate’s annual ranking of the 40 most successful, driven, and ambitious individuals under the age of 40.

Individuals have been selected through a three-fold approach: (1) an online form where they could enter themselves; (2) the publication reached out to agencies to ask them to put forth their stars; and (3) individuals could nominate and/or refer their friends and colleagues by directly reaching out to the publication.

Once, we had collected a rather comprehensive – and exhaustive – list of entries, we got down to the ranking based on the following criteria:

1. Past work experience

2. Total no. of campaigns worked on

3. Total no. of awards won throughout the career

4. New business development

5. Industry participation through opportunities such as speaking, panel discussions, workshops, board membership, etc.

6. Launching any new initiatives for the company or industry

Although we started out with a point system, we replaced it with a more flexible system to take it into account the seniority level and differences in role as well as type of company. For example, new business development would – and should – have relatively much less weight for someone in a creative role. Similarly, the no. of awards won wouldn’t be of as much importance to someone in a finance role.

Keeping the above in mind, we went through every entry in detail – doing our own research when needed – and came up with a shortlist. We then stacked the shortlisted against each other, poring over each entry again, to determine the final 40.

This ranking has been a long, but insightful, process for us and we have enjoyed every minute of it (mostly). We hope you do too.

Here’s the list of the 40 brightest and sharpest minds of Middle East’s ad industry:

  1. Antoine Challita, general manager, UM Dubai (At the time of writing this, Challita was the GM of UM Dubai but has since left and is currently head of CPG in MENA at Snap Inc)
  2. Fadi Maktabi, general manager, Hearts & Science MENA

  3. Tahaab Rais, regional head of strategy & MENA Truth Central, FP7 McCann MENA
  4. Saleh Ghazal, general manager, OMD UAE
  5. Ramzi Sleiman, regional growth director, Publicis Communications MEA
  6. Remie Abdo, head of strategic planning, TBWA\RAAD
  7. Luca Allam, managing director, PHD UAE
  8. Lara Arbid, deputy GM, Magna Dubai
  9. Mona ElSayed, regional planning director, J. Walter Thompson Gulf

  10. Samer Majzoub, group director – media, Starcom

  11. Hassan Shoker, head of investments, PHD MENA

  12. Karen Kamel, general manager, McCann Health

  13. Dima Zaytoun, group director – media & innovation, Zenith

  14. Manuel Borde, executive creative director, TBWA\RAAD

  15. Farah Moumneh, head of strategy & analytics, OMD UAE

  16. Jad Chababi, general manager, UM UAE

  17. Elie Bachaalani, executive director – investments, OMD GCC

  18. Farhad Miah, group director – media, Starcom

  19. Zahi Lawand, agency lead, Mindshare UAE

  20. Ahmad Abu Zannad, regional strategy director – GCC, Leo Burnett MENA

  21. Maya Khammar, client services director, Publicis Middle East

  22. Amer Fouladgar, regional associate director – performance marketing, Performics

  23. Maya Abou Ajram, business unit director, OMD UAE

  24. Karim Sherif, creative director, Memac Ogilvy

  25. Saadeddine Nahas, digital director, Initiative UAE

  26. Siddhi Dhavale, head of AMNET, Dentsu Aegis Network

  27. Tala Alem, head of digital, FP7 KSA

  28. Faysal Abdul Malak, general manager, Wunderman Dubai

  29. Alex Jevons, executive director – growth & operations, MediaCom MENA

  30. Maya Tayara, group account director, Carat

  31. Marc Ghosn, general manager, Wavemaker MENA

  32. Kareem Demian, group director – media, Zenith

  33. Nisha Patel, Head of Xaxis MENA

  34. Ronke Adekanmbi, digital director, Impact Proximity

  35. Javier Bravo, group digital director, Spark Foundry

  36. Alejandro Fischer, head of strategy & insights, Havas Media

  37. Nitin Nambiar, general manager, Golin MENA
  38. Prajakta More, senior copywriter, Geometry Global Dubai
  39. Maged El Sokkary, senior art director – branding unit, J. Walter Thompson Cairo
  40. Jad El Chamaa, senior art director, Impact BBDO

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