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Action Impact creates Expo 2020 Dubai experience at Expo 2015 Milano


Action Impact creates Expo 2020 Dubai experience at Expo 2015 Milano

Brand experience agency Action Impact has created the UAE pavilion at Expo 2015 Milano bringing in 100,000 visitors during the first month of the Expo.

One of the main attractions at the UAE pavilion is the Expo 2020 Dubai exhibit that is specially designed to give the international audience a snapshot of what is being planned for 2020.

With an estimated 600 visits per hour, the UAE pavilion is a huge success. Action Impact designed the Expo 2020 Dubai experience for approximately 50 to 60 percent of the UAE’s daily audience. As a result, over 23,000 weekly visitors are gaining unique insights into what is in store from the Expo 2020 host city.

Visitors that select the Expo 2020 experience will encounter a combination of intelligent projections on multiple surfaces, kinetic scenic elements, immersive surround-sound and visitor interaction.

Hala Ghandour, senior vice president of strategy and content development of Expo 2020 Dubai, says in a press statement, “We are delighted to see the scale of our visitors’ interest as well as the real-time benefits they gain from such an immersive and experiential showcase of our history, people, environment and the great things to come”.

The UAE pavilion and Expo 2020 Dubai exhibit will run for the duration of Expo 2015 Milano – May 1 to October 31 2015.


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