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Action Impact to develop Expo 2020 Dubai exhibit at Expo 2015 Milan


Action Impact to develop Expo 2020 Dubai exhibit at Expo 2015 Milan


Dubai-based brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part of the UAE pavilion at Expo 2015 Milan. The agency will design and produce a combination of projections on multiple surfaces, kinetic scenic elements, immersive surround-sound, and visitor interactions.

“I’m thrilled that our agency has been selected for this unique and incredibly important project. Expo 2020 Dubai will be an event that further underscores Dubai’s existing position on the world stage as leaders in innovation and creativity, so to be a contributor to the global awareness of this event in such an important way makes us all very proud,” says Adrian Bell, executive director of Action Impact in a press statement.

The exhibit will celebrate Dubai, giving the Milan audience a taste of what makes Dubai a formidable World Expo location, with a glimpse of the themes and plans for 2020 and beyond.

“As an agency, we thrive on the creative challenges that this brief presents, and we are delighted that our concept has been chosen to give the UAE Pavilion audience a meaningful opportunity to experience the flavor of Expo 2020 Dubai,” adds Simon Tapping, executive creative director.

Action Impact’s Dubai office will manage the design aspects of the experience, in close collaboration with the Expo 2020 team, and simultaneously work with engineers and specialists in Europe.

The exhibit will open as part of the UAE pavilion, and will run for the duration of Expo 2015 Milan: 1 May – 31 October, 2015.

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