Omnicom Media Group MENA has announced in a statement the opening of the regional operation of its dynamic creative specialist agency Adylic.
Adylic works in data-driven, personalized creative advertising and dynamic creative optimization (DCO) solutions. The Dubai operation, Adylic’s seventh in the world, will serve the Middle East/North Africa region (MENA), said the statement.
Raouf Ketani, who has led Omnicom Media Group’s data, analytics and technology consultancy Annalect in the region since 2016, will lead Adylic in MENA, the statement added.
“Personalized advertising at scale is marketing without compromise. This is an extremely powerful proposition for advertisers everywhere and we’re already seeing excellent levels of interest and demand for Adylic’s unique DCO solutions in the region. We’re already working with several clients across different sectors,” said Adylic MENA’s Raouf Ketani in the statement.
Adylic work depends on using “data science to extract differentiated creative insights from performance data.” Through this methods, the agency said they can optimize campaigns, while generating a number of ad variations to better suit the users.
“Audience targeting, on its own, is not enough to personalize the online experience. Marketers must also adapt their advertising creative to multiple target audiences to make it relevant and engaging,” said Omnicom Media Group MENA’s chief operating officer, Elda Choucair in the statement. Choucair added “Personalized ads improve the online customer experience and, with Adylic, marketers can deploy DCO to achieve large-scale creative personalization efficiently.”