Landmark Group’s kids’ retail store Babyshop has appointed FP7/MENA Dubai for its creative marketing duties for the Middle East.
The decision comes after a pitch including incumbent Memac Ogilvy, J.Walter Thompson and Y&R, report industry sources.
The agency will work with Babyshop across all verticals on its creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. FP7/MENA Dubai will conceptualize and deliver integrated creative solutions across more than 15 countries in the MENA including the UAE, KSA, Kuwait, Bahrain, Oman, Lebanon, Iraq and Egypt.
“At Babyshop, we are very pleased to embark on a new creative partnership with FP7. We were very keen to steer on a fresh and real take on our brand. After an intensive and detail-oriented pitch process, we unanimously chose FP7 as our new strategic partner and we are confident that the agency’s legacy of creative achievements will further drive success for our brand,” says Ruban Shanmugarajah, COO, Babyshop.
Jon Marchant, MD UAE, FP7/MENA, adds, “FP7 Dubai are absolutely thrilled to be working with Babyshop, and specifically a client team who are genuinely appreciative of brave creatively built around disruptive ‘truths’. We’re looking forward to demonstrating how we bring the brand’s existing ‘It’s your style’ positioning to life, to resonate effectively with parents, driving both brand equity and customer footfall.”