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Balcony8 appointed as creative communications agency for Waterfront Market


Balcony8 appointed as creative communications agency for Waterfront Market

Communication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Waterfront Market across a variety of channels over the course of the next year. The agency has been assigned to promote and grow the presence of Waterfront Market within the UAE working collaboratively with the marketing team.

A state-of-the-art facility housing produce, retail and food and beverage options, Waterfront Market offers great value and the freshest produce from fruits and vegetables to meats, poultry and seafood, on a waterfront promenade in Deira. Offering views over Deira Islands, the Waterfront Market’s unique promenade showcases authentic F&B experiences in a relaxed setting.

The Waterfront Market is part of Deira’s master-planned community development project and is owned and managed by Ithra Dubai LLC, the real estate development and asset Management Company wholly owned by Investment Corporation of Dubai.

Ursula Winzel, CEO and Founder of Balcony8 says in a statement, “We are honored to be working with the team from Ithra and Waterfront Market and excited to have the opportunity to work on an up and coming Dubai destination. Being able to support and develop one of Dubai’s enrichment projects that is preserving the heritage of the city by creating landmarks out of the past is an exciting challenge for the agency. We look forward to creating a destination through inspired activations and cleverly crafted creative”

Mohammad Almadani, Centre Manager at Waterfront Market adds: “I am very excited to be leading Dubai’s first interactive and integrated produce, retail and food and beverage market. We have an exceptional team on board and with the help of the local community, we are confident that The Waterfront Market will grow from strength to strength during 2019. My team and I look forward to delivering one-of-a-kind service and experiences to the tourists, residents and locals of the UAE – I believe we have a very bright future ahead!”

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