Russian-based branding consulting, strategy and design agency, Coruna Branding, announces the launch of its new Dubai office, which will be its regional hub for the Middle East. The agency has worked with P&G, Oral-B, Tide and other household names, will offer its services to these types of brands that operation throughout the region.
“The strategic importance of Dubai lies in that it is a hub to accessing the wider Middle East’s thriving market comprising more than 2.5 billion consumers. Most businesses with operations in the region, therefore, prefer to use Dubai as their base. Alongside experiencing the market first-hand, we also want to be close to the brands we’ll be eventually be working with,” says Kim Sergey, CEO of Coruna Branding, in a press statement.
Coruna Branding claims to have developed a process known as ‘brand reactor’, a technique spanning market research, data analysis, development of brand strategy, and creation of brand identity and guidelines.
“Today, brand-building is not about making brute-force impressions through large advertising campaigns. It’s about customising your brand identity to local markets, assessing your brand’s health periodically via metrics that link back to business performance, and creating a scalable strategy that boosts the brand’s strength,” continues Sergey.