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Bringing Chris Hemsworth To The Desert

Agency

Bringing Chris Hemsworth To The Desert

Bayut.com, a UAE property portal, recently launched their TV commercial starring Hollywood actor Chris Hemsworth.

The agency, Crayons Communications, said that the choice of Chris Hemsworth was due to his position as a Hollywood A-lister and was making news in the world with the release of Avengers – Endgame and Men in Black movie. The ad was executed in collaboration with Diva Modeling and Talent agency.

“The client was more keen on doing  the one which had a celebrity as this would create high impact in the market. And eventually we went ahead with just that,” said Arshad Zaheer, CEO of Crayons Communications to Communicate.

Picture courtesy of the agency.

Oscar Award winning director Robert Stromberg and world-renowned cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications, who partnered with Diva Dubai and Ridley Scott Films UK for the shoot.

Bayut.com had been using the brand slogan ‘Homes Live Here’ for a while which was where the idea sprang from. The ad showcased the natural side of the region, which according to Crayons an idea for a better emotional connect – the desert and dunes, the Arabian hospitality, the falconry and the Arabian horses, “which makes our protagonist fall in love with this city and makes it his home here thanking Bayut.com the brand who makes the task even easier.”

Zaheer said they had very limited time, just 12 hours. However, did not disclose the actual amount of the cost, however said that it was “a pretty expensive project.”

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