Cicero & Bernay Public Relations (C&B) is expanding its operation to KSA through a partnership with Jeddah-based public relations and social media agency Y&D Communications (Y&D).
The collaboration will harness their combined capabilities expertise including strategic planning capabilities, public relations services and technical proficiency within the region, whilst also benefiting from their mutual insights and tactical abilities through their joint cooperation.
Chief operating officer of Cicero & Bernay, Ahmad Itani, says in a press statement: “This partnership agreement is part of our long-term strategy of building a communications network spanning across the region. Public Relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are confident that our affiliation with Y&D will provide even more expertise and geographical reach for our clients.”
Both Cicero & Bernay and Y&D have recently undergone a significant recent period of client portfolio expansion, with each agency adding multinational and international brands from across a variety of industries and sectors to their portfolio. The rich combination of complementary strengths both agencies holds has driven them to team up, to provide a higher level of both strategic and tactical support throughout their target markets.
Chief operating officer of Y&D Communications, Younus Inayat, adds, “We are confident that our alliance with C&B will prove to be a highly valuable and complementary collaboration for both companies. Our agency has a long-established reputation and significant presence within the Kingdom of Saudi Arabia’s modern communications landscape, and this new cooperation with C&B will ensure we are extremely well placed to take advantage of the sterling growth the public relations industry is seeing across the region.”
C&B is part of Publinet Group, a marketing communications network that includes specialized entities for creative consultancy, digital and social media solutions, event management, branding consultancy, media planning and buying, and video production.