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Clique rolls out new brand identity


Clique rolls out new brand identity

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members.

“We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was an opportunity to tie all we’ve learned together and set ourselves up for all that’s next,” says Salian.

Among the new additions is Pallavi Adhikari, joining as head of design. Most recently, she was the associate creative director at JWT Dubai, and her last campaign, “Feel the Signs”, won three Golds at the Dubai Lynx 2014. Elton Afonso joined the design team as senior designer. He previously worked at GQ Bar in Dubai as an in-house designer for the brand. Clique also brought Raid Ghani on board as SEO manager. With a strong understanding of Google search engine ranking algorithms and experience handling complex SEO projects, Raid will manage SEO/SEM strategy for Clique and all its clients. Lastly, Anshuman Bhattacharya will be the company’s senior copywriter. His portfolio includes campaigns for Kellogg’s and Godrej at JWT Mumbai as well as leading the content team at FanaticsDotIn in Mumbai.

As part of the rebrand, Clique merged two subsidiary units Deviate Interactive and 5th Bar (mobile agency) to build a full service digital agency, Clique Interactive. The company is also home to an incubation arm Clique Labs, and to Clique Media, a media representation company. Clique Media is the official media sales representative for LinkedIn, WebTeb, Vuclip and Supersonic Ads among others.

Clique is headquartered in Dubai with offices in Mumbai, Pune, Doha and Singapore.

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