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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Customer Experience Group launches SmartCX

Agency

Customer Experience Group launches SmartCX

The Customer Experience Group has announced the addition of SmartCX to its family of agencies.

“The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions,” noted a statement.

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As the newest agency member of the Customer Experience Group, SmartCX will help brands assess their customer experience, offering them support across the board, the statement continued, adding, “Clients will benefit from the meticulous and comprehensive measurement of the customer journey across all touchpoints and receive assistance in prioritizing areas of improvement”.

The statement said SmartCX would also help brands grasp the intricacies of data analytics and link customer feedback to business results.

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Federico Trovato, the founder of SmartCX, will lead the new business as its CEO.

“This milestone creates an opportunity for us to expand the platform we have put together to guide brands through a CX transformation,” Christophe Caïs, CEO of the Customer Experience Group, commented.

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The Customer Experience Group provides an end-to-end solution to improve the customer experience, build advocacy, define metrics, devise a robust recruitment methodology, and empower front-line retail teams to master the art of luxury selling

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