Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

DraftFCB named lead agency for Aramark


DraftFCB named lead agency for Aramark

It’s operating without a CEO, yet DraftFCB has managed to pick up the account for foodservice and uniform supplier Aramark after a review. It marks the marketer’s first-ever agency of record relationship.

Up until now, Aramark, which claimed $13.5 billion in revenues in 2012, worked with a host of agencies on a project basis. The Philadelphia-based company held a review to consolidate the work at one agency to supplement the company’s internal efforts. DraftFCB will be handling the company’s brand marketing going forward, as well as business-to-business duties.

Earlier in August, DraftFCB retained the Kmart creative account after a protracted review, plus it added the fashion marketing portion of the account to its roster.

Continue Reading
You may also like...
Click to comment

Leave a comment

More in Agency

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.