It’s operating without a CEO, yet DraftFCB has managed to pick up the account for foodservice and uniform supplier Aramark after a review. It marks the marketer’s first-ever agency of record relationship.
Up until now, Aramark, which claimed $13.5 billion in revenues in 2012, worked with a host of agencies on a project basis. The Philadelphia-based company held a review to consolidate the work at one agency to supplement the company’s internal efforts. DraftFCB will be handling the company’s brand marketing going forward, as well as business-to-business duties.
Earlier in August, DraftFCB retained the Kmart creative account after a protracted review, plus it added the fashion marketing portion of the account to its roster.