Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Four Communications will expand due to BGF investment


Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency.

The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and content, and  media planning and buying, which focus on property, travel, culture, healthcare, financial services and public sectors.

BGF growth capital investment will support the company in making a number of acquisitions in the UK, Middle East and South East Asia.

Some of Four Communications over 600 clients include sectors including Etihad Airways, the UAE Space Agency, Etihad Rail, The Man Booker Prizes, Sotheby’s International Realty, InterContinental Hotels Group and Kinleigh Folkard and Hayward.

In a statement to the press, Nan Williams, group CEO of Four Communications says, “This is a very exciting time for our business. In the past few years we have seen significant organic and acquisitive growth. With BGF’s backing, we can take this to the next level in the UK and overseas.”

BGF Investor Chris Hodges will join the Board of Four Communications, and says, “Nan and her senior management team have a fantastic track record of delivering innovative communications services that are valued by Four’s diverse range of customers.  Their ambition has driven organic growth in the business which has been enhanced by a series of strategic acquisitions that have expanded the range of services Four offers, grown its presence in dynamic market sectors such as travel, property and healthcare, and successfully established its international footprint.  BGF is looking forward to supporting the team in delivering engaging creative work for Four’s clients and taking the business smoothly to the next level of scale.”

Click to comment

Leave a comment

More in Agency

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.