FP7 MENA announced that it has launched a new office in Erbil, Iraq. The new entity will be known as FP7/EBL and was founded to serve the needs of FP7’s select regional partners that required more involved representation on the ground in Iraq. Although based in Erbil, the new FP7 office will serve as a hub for the entire country, supporting its brand partners such as Ford, Coke, Sony Mobiles and Nestlé.
Managing Director Wassim Daniel will lead the new unit. Previously in charge of new business for FP7’s Levant operations, he also later served as managing director of FP7/DAM in Syria.
Moreover, the agency will look after integrated communications in Iraq for Korek – the country’s third largest telco – following a competitive pitch process that began in February and involved several international agencies.