Following a competitive pitch, Grey Group MENA’s Doha office has won the Barwa Bank Group (Barwa Bank) account, one of the bigger Shari’a-compliant banks in Qatar. With this win, Grey was assigned all strategic communication activities for the bank; the agency will handle the organization’s overall marketing and branding strategies, working on its communications platform and positioning.
]“With the agency’s experience and proven track record so far, this is definitely the right step moving forward. Every new client represents an opportunity and a challenge for our team and we are excited to have won this particular piece of business,” said in a statement announcing the win Nadim Khoury, Grey Group MENA’s chief operating officer. “At Grey, we do what we love and we love what we do. Barwa Bank Group is a professional and experienced financial organization and we are extremely pleased to work with them and offer our know-how of bringing the bank’s products closer to its clients,” added Grey Doha’s managing director, Karim Zarka.