Michelin, the worldwide mobility giant has awarded Havas Media its global media business. The business was won after a pitch earlier this year and will move to Havas Media this month. Prior to the appointment, MEC was the incumbent on the account.
Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands, External Relations, Member of the Group Executive Committee, says in a statement: “We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age.”
Dominique Delport, Global Managing Director Havas Group adds: “We are delighted to welcome global giant Michelin as our new global strategic media partner. Our ‘organic marketing approach’, appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future.”