Horizon FCB Dubai was tasked with designing the logo and creating an iconic identity for the world’s first 7-star VIP terminal for Dubai South. Dubai South is an emerging master-planned city leveraging its strategic location which connects both air and sea mega-ports to create a self-sustained destination that will empower businesses, families and individuals.
The logo needed to embrace and inspire the future of air transport while maintaining an elegant and easily recognisable design. Horizon FCB used the architecture of the bones of the building itself to design the logo which inspired the building designers to make it the main architectural element used in every aspect of the structure. The logo has been incorporated in all areas of the terminal from form to function and has created a balanced experience that perfectly fits with the seamless journey the VIP Terminal wanted to create for their passengers.
As a result, the agency won awards for ‘Best Strategy In Corporate Luxury Identity’ at the Marbella Luxury Festival and ‘Branding and Visual Identity’ at The World Luxury Awards in Monaco.