California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of the brand and its range under its new brand platform.
This includes brand strategy, the brand relaunch as well as the marketer’s portfolio of food products within this year’s calendar.
Mazen Jawad, President of Horizon Holdings, says in a statement, “We grew up with California Garden products as an essential part of our dining habits. Today, we got the chance to work as partners with our colleagues at California Garden to communicate the rich experience that we savored & enjoyed over the years to the region.”
Reham Mufleh, General Manager at Horizon FCB Dubai adds, “We’re so excited about California Garden. We believe we had positive chemistry since our first encounter, the magic potion to work bravely together with the objective of creating exciting work that delivers well on our clients KPIs.”