Dentsu Aegis Network’s digital performance agency iProspect has launched a new operation in Saudi Arabia, which will be headquartered in Jeddah and supported by staff from Dentsu Aegis’ second Saudi office in Riyadh and the iProspect Hub office in Dubai. iProspect will introduce a complete suite of digital marketing services to the Saudi market, including search optimization, performance, content, online customer conversion strategies, comparison shopping engines and social.
Digital performance director in the UAE office for the past four years, Ruark Williams, will head the new operation consisting of five team members handling initial clients IKEA and Al Rajhi Bank.
With the addition of iProspect, Dentsu Aegis aims to leverage its unique operating model in Saudi Arabia for an integrated offering across all communication platforms.
Williams, says in a statement: “As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity. Digital spends have increased by more than 200 percent from 2015 to 2016 with continued exponential growth predicted moving into 2017 and beyond. This momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real ROI across all digital platforms.”