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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

J. Walter Thompson bags healthcare account

Agency

J. Walter Thompson bags healthcare account

J. Walter Thompson Dubai has been named the Agency of Record for King’s College Hospital in Dubai.

King’s College Hospital, which has been providing healthcare services for 175 years, aims to support HH Sheikh Mohammed Bin Rashid’s Vision 2021 to position Dubai as a world-class global healthcare hub.

Commenting on behalf of King’s College Hospital London Dubai, Andrew Phillips, associate chief commercial officer says in a statement, “Our proposition is a very different healthcare offering, and in getting our patients to understand the benefits of evidence-based, patient-driven care, we needed a partner that was willing to embark on this journey with us. Healthcare is the most human category there can be, and not everyone gets it. JWT demonstrated passion and appetite to do something different and we are proud to have them on board.”

Sasan Saeidi, regional CEO of J. Walter Thompson Gulf, adds: “King’s College Hospital London has ambitious plans in Dubai and will be offering patients the best Global healthcare right here in the UAE. Their mandate is patient care and providing the highest quality of healthcare. Our job is to ensure we support their brand, communicate their reputable story and showcase their renowned life-saving procedures. Watch this space please.”

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