Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

JUST IN: OMD global bags Mercedes account

Omnicom Media Group


JUST IN: OMD global bags Mercedes account

OMD has won the global media mandate for Mercedes as part of a global review, report industry sources.

In the region, OMD works with another automotive client i.e. Nissan, and it is unclear at this point how the new global appointment will play out in the region.

At the time of writing this, neither of the regional offices for OMD nor Mercedes had responded to our request for comment.

In February 2018, Mercedes-Benz has appointed Publicis Groupe as its global agency network for creative and digital transformation. The assignment covered 40 markets worldwide – excluding the US, Germany and China.

To be clear, Omnicom Media Group – not OMD specifically – won the pitch.


Click to comment

Leave a comment

More in Agency

To Top

Communicate Online is your trusted resource of Marketing & Advertising news in the Middle East.

By signing up, you will receive a weekly update of global and regional digital trends, agency news and market reports right in your inbox.