Dubai-based digital marketing agency Netizency has added wagamama, the chain of Japanese-inspired restaurants in the UAE, to its menu of clients. In the UAE, wagamama is managed by RMAL Hospitality, a restaurant and hotel development business with a portfolio of international restaurant chains like Trader Vic’s, Marco Pierre White restaurants, and others.
Netizency will start serving wagamama, effective September 1 and its scope of work includes strategy, content creation, media buying, and analytics reporting.
“RMAL Hospitality is committed to the development of world-class hospitality concepts in the UAE. We currently have 6 wagamama branches across the UAE, with two more openings planned before the end of the year,” says Elias Madbak, managing director at RMAL Hospitality, in a statement. “With ambitious growth plans over the next couple of years, we needed to find the right social media partner who is equally ambitious, creative and daring. We look forward to taking this journey together with Netizency.”
Michael Maksoudian, managing partner at Netizency adds: “We are soy thrilled about this latest win, during what has been a very fruitful year for Netizency. We share wagamama’s mould-breaking philosophy, and we look forward to a healthy and filling partnership that will yield lots of fun, creativity, experimentation and growth. We udon have done this without the support of our hungry Netizency team.”