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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Oath brings RYOT to the MENA region

Agency

Oath brings RYOT to the MENA region

Through a strategic partnership with Connect Ads, Oath, a Verizon subsidiary, is bringing global creative studio RYOT to the MENA market.

The studio, which offers premium end-to-end content marketing solutions, is present in 14 countries around the world through a local affiliate or partner.

Bringing its expertise in creative digital campaigns to the MENA region will allow brand and agency content to work harder across Oath’s platforms and properties. Clients of Connect Ads will be able to draw on this global resource and maximize ROI from the creative, targeting and delivery of culturally relevant content.

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Fueled by next generation technology, rich customer data, scaled distribution, premium publishing and award-winning creative expertise, through the Connect Ads partnership, RYOT Studio will work with MENA brands and their agency partners to match them with relevant publisher voices and audiences. RYOT Studio says that it is committed to crafting custom content that has a fresh perspective on the human experience, using the newest and most groundbreaking technologies to distribute content across diverse mediums and platforms.

The launch was celebrated at an event held in Dubai on October 17. Guests were invited to experience the studio’s offerings by participating in an escape-room format adventure, designed with the four pillars of RYOT Studio in mind; Insight, Creativity, Innovation and Distribution. Clients then engaged in a multi-sensory dining experience, using virtual reality, projection mapping, digital sensors and sound to further the studio’s narrative.

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Mark Melling, head of RYOT Studio, EMEA says in a statement: “We’re excited to bring our wealth of digital expertise to the market through our partnership with Connect Ads and work with some of MENA’s most forward-thinking brands on exciting and disruptive campaigns. With a global reach of over 1 billion users, we can reach 39 million adults in the digital population across the region. By understanding communications challenges, RYOT Studio can use our extensive data to understand MENA’s audiences and create compelling campaigns that will challenge the status quo and turn heads.”

Mohamed Megahed, commercial vice-president at Connect Ads adds: “Oath’s offering has been growing and developing exponentially in the past few years. We are very pleased with our continued partnership and excited about the new branding and the launch of Oath Ad Platforms and RYOT Studio with their state-of-the-art unified technology, ingenuity and creative richness. We see this as a sign that Oath will continue to grow and expand its offering even further in the years to come which means a diverse range of advertising solutions, rich creatives, multiple and diverse distribution channels, seamless tracking and reporting as well as quality data.”

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