Omnicom Media Group’s OMD has signed an exclusive agreement with Emerging Markets Intelligence and Research (EMIR) to provide brands with rich market insights and analysis. The move comes after several successful collaborations with EMIR and is another sign of the agency’s focus on data and analytics.
EMIR, which was founded in 2013 by Trevor McFarlane, a former senior editor at the Economist Intelligence Unit, produces regular print and digital analysis on regional trends, focusing particularly on the business impact of regional economic, political and governmental developments. OMD’s clients will now have access to exclusive market and governmental intelligence, quarterly strategy briefings and one-on-one support services on the analysis of opportunities and challenges within their sector.
“We have partnered with OMD on a number of projects and events for the network’s clients, so it is a pleasure to be able to extend our collaboration further now and elevate the role of insights in driving strategic decision-making across the region,” says Trevor McFarlane, founder and CEO of EMIR.
“Our ’Insights.Ideas.Results’ motto has always been our guiding principle and philosophy at OMD, so naturally we strive to sharpen each of these facets with the best resources available,” adds Nadim Samara, CEO of OMD UAE.