Connect with us

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Omnicom Media Group MENA and haystack international co-launch Integral Sense

Agency

Omnicom Media Group MENA and haystack international co-launch Integral Sense

Omnicom Media Group MENA’s research consultancy, Integral, and haystack international, a sensory and marketing research consultancy with headquarters in Belgium, have signed an exclusive deal to co-develop an innovative research offering in the Middle East.  The result is the creation of a dedicated neuro-communications unit in Dubai, Integral Sense.

The partnership will see Haystack combine its neuroscience methods with the existing research techniques of Integral. These include eye-tracking, which measures eye movement, EEG, which records the electrical activity in the brain, and Galvanic Skin Response, which measures skin conductivity.

Integral Sense’s services are designed to support content development and creative media initiatives, such as brand integration and product placement.

Continue Reading
You may also like...
Click to comment

Leave a comment

More in Agency

Trending

To Top
Download

To download a part of or the entire whitepaper, please fill in the below form, and a representative will be in touch with you.


X