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Performics MENA has a new director


Performics MENA has a new director

Zenith MENA has appointed Farhad Miah as Director for Performics’ UAE operations. During his prior stint at Performics London, Farhad was Group Account Director heading up Microsoft across EMEA, and was the lead in winning ASUS’s multimillion dollar pure play performance digital account across Europe.

In his new remit, Farhad will continue to drive client servicing excellence and play a major role in driving new business in the UAE, reporting to Jamil Zablah, Managing Director of Performics MENA.

Speaking on the announcement, Jamil said, “Farhad’s exceptional approach to client servicing and strong business development background will be a tremendous asset to our growing UAE operation, we are thrilled to have him join the team.’

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