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Programmatic platform, Xaxis, launches in MENA


Programmatic platform, Xaxis, launches in MENA

Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in Dubai, Xaxis MENA will help advertisers with multi-channel, programmatic campaigns.

The debut of Xaxis introduces the MENA region to a second-screen solution, Xaxis Sync, through which advertisers can sync their TV spots with the ads viewed on secondary devices. Turbine, a next generation data management platform (DMP), is another solution provided by Xaxis’ that creates proprietary and anonymous audience segments with real-time, data-driven programmatic media-buying decisions.

“Advertisers want to apply the same level of sophistication to their MENA campaigns as they do to the rest of their global spend,” says Caspar Schlickum, CEO of Xaxis EMEA in a press statement. “We have spent the past year strategically building out our regional capabilities, working with publishers to acquire preferred or exclusive inventory access and coordinating with technology partners to ensure we can deliver the type of superlative results in MENA that we provide in other markets.”

Xaxis MENA will be led by Marcus Siddons, the managing director. Siddons has previous experience in the regional market having previously worked with  Sony Pictures Television Arabia and MindShare MENA.

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