Porsche Middle East and Africa FZE, has selected DDB Dubai as its marketing support agency after an extensive four months long review.
The review included organizational fit, regional operational knowledge, motor industry experience and infrastructure and was led by representatives from Porsche’s regional lead office in Dubai, which formed a Review Committee, comprising Marketing, After Sales, Sales and Network Development. Imad Kublawi, of IK Consult was the pitch consultant.
In addition to DDB, Porsche Middle East and Africa appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and media agencies respectively. The appointment is a collective win for the three Dubai-based Omnicom agencies.
Lee Newton, marketing director of Porsche Middle East and Africa FZE, commented: “We are absolutely delighted to welcome DDB, RAPP/EVOKE MEA and PHD Dubai onboard as our marketing support agencies. Working in collaboration with our in-house team, they will play an integral role in helping us deliver marketing campaigns that drive the continued growth and success of Porsche in the Middle East, Africa and India”.
Collectively the three agencies will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the Porsche regional office is responsible for, from 1st November.
“If there is one automotive brand you want to work on in your career, it would have to be Porsche. We at DDB along with RAPP/EVOKE MEA and PHD will make sure that our contribution to the brand will match the highest standards it deserves”, says Hubert Boulos, CEO DDB Middle East.