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Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Communicate Online | Regional Edition | Advertising, marketing, public relations and media in the Arab world and beyond

Triangle MENA deploys two new products for the Saudi Broadcasting Authority

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Agency

Triangle MENA deploys two new products for the Saudi Broadcasting Authority

Triangle MENA (Triangle), a creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom.

SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform that delivers a wide array of entertainment content (including Ramadan shows), were launched for commercial use on the first of the holy month of Ramadan. Both platforms were developed and deployed in a record-time of 2 weeks.

Triangle provided a variety of services to piece SBC together, including website design, development, hosting, security, SEO, and more. The company harnessed cutting-edge technologies to build the platform’s user experience; it employed its self-developed, state-of-the-art, Artificial Intelligence (AI) CMS platform, called “e-xagon”. Triangle’s CMS technology is the first of its kind in the Middle Eastern market, as it boasts advanced AI features and operates upon complex algorithms.

Triangle MENA & ITWorksMe, a technology company that provides innovative video solutions collaborated on the second project – Shashatcom. Triangle integrated its CMS platform with ITWorksMe’s innovative VOD platform, “KwikMotion” offering an advanced back-end, while maintaining a user-friendly online experience. “KwikMotion” has gained a wide popularity in the regional market, given its progressive technology and impeccable delivery. It is now used by almost 80% of the region’s broadcasters, such as LBC, MTV in Lebanon, Rotana, Sharjah Media Group, Kuwait National TV and radio stations, Hawas TV, to name a few.

Triangle and ITWorksMe have previously worked together on many other products; they handled similar projects for renowned broadcasting companies in the region, such as Rotana.net, Sharjah Media Group, Virgin Radio Lebanon, Hawas TV, VDL Radio, and others.

Nadim Bou Yazbeck, Managing Director of Triangle MENA, said: “Working on these two projects for the Saudi Broadcasting Authority was in no doubt a quid-pro-quo opportunity. We were able to further expand our market-reach and presence in the MENA market. On the other hand, we offered the KSA institution a competitive package; from services diversification to a 24/7 dedicated technical-support team. However, our strongest attribute resided in the definitive understanding of the company’s persona, cultural facets as well as the type of content that’s being broadcasted to its [Saudi Broadcasting Authority] respective community.”

Triangle MENA
Triangle MENA is a Beirut-based, digital creative agency that specializes in building comprehensive online experiences. The company offers a variety of digital services, from web/ app design and development to hosting and security, SEO, and more. Triangle’s mission is to build brands, platforms, and digital experiences that help businesses, across the region, evolve.

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