Unilever’s oral care brand Closeup has chosen J. Walter Thompson Dubai as its Agency of Record and communications partner in the Gulf region.
The agency’s relationship with Unilever dates back to 1902 when a press ad in a US title marked the beginning of the longest-ever working relationship between an agency and a multinational client.
“We are excited to partner with a prominent regional agency such as JWT. The Unilever-JWT collaboration will look to enhance what we communicate and how we communicate with our consumers,” says Abhiroop Chuckarbutty, Personal Care Director Gulf, Closeup, Unilever, in a statement.
He explains that the Closeup is a youth brand and today’s youth faces more opportunities and more challenges. “The future is promising and yet it is different from anything we have experienced. This is a journey that we intend to traverse with JWT as our partner on this iconic and yet evolving brand,” he adds.
Sasan Saeidi, regional CEO of J. Walter Thompson Gulf, adds: “The Closeup proposition and how it intends to capture the attention of the youth, makes it one of the best brands and briefs you could ever work on. A great client, a phenomenal brand, we are excited about the work we will be doing together, which will be courageous, breakthrough and conversation provoking.”