Following a multi-agency pitch process, Volkswagen Middle East has appointed Socialize as its social creative and digital media.
The agency, which was recently acquired by We Are Social, will handle the brand’s social and digital strategy across the GCC, Lebanon and Jordan.
“We are thrilled to be partnering with Volkswagen in the next stage of their category-leading marketing transformation. They are a highly ambitious, collaborative, dynamic partner and we’re proud to be working alongside their forward-thinking team to create innovative customer experiences and fuel business growth,” says Akanksha Goel, managing director of Socialize.
Bruno Gisquet, marketing director of Volkswagen Middle East, adds, “We are very excited to be working with Socialize from the start of the new year as they have certainly showcased their expertise and knowledge in the market and industry. As one of the youngest, most digitally connected audiences in the world, the Arabic region is especially exciting to work with and offers huge opportunity for the auto-industry, as we aim to leverage social media to create more memorable and meaningful brand experiences which can put Volkswagen Middle East on the map.”