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Volvo realigns its business with Grey Group in the Middle East


Volvo realigns its business with Grey Group in the Middle East

Grey Group, global advertising and marketing agency, has announced that its Beirut team will be handling the Volvo business for the entire region. The work will involve managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models.

“At Grey, we value each of our clients and offer them personalized services that cover all their strategic communication needs. It is important for us to know the company we are working with to deliver the best results possible. We will be working very closely with Volvo to send the right message to its consumers in the most creative and effective way possible,” says Nadim Khoury, chief operating officer of Grey Group MENA in a press statement.

Emre Karaer, general manager of Volvo Car Group MENA adds: “With an aggressive plan ahead, we found that Grey is our best option in delivering our vision and latest news to our target audience in the Middle East. We are very optimistic about the results this new partnership will bring and are excited to begin working together.”

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