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What’s In A Name? That Which We Call Around the Clock


What’s In A Name? That Which We Call Around the Clock

Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We have a big mission to disrupt and change the communication industry. With our offices in Dubai, Abu Dhabi, Beirut and soon-to-open Riyadh, ATC comprises an inspiring hive of specialists, ready to handle every facet of communication, to deliver a maximum ROI that ensures effective resonance across every medium.

Rizk Naifeh, CEO of ATC. Picture courtesy of the agency.

“From strategy and insight to digital transformation, and from immersive online and offline experiences to ingenious content, ATC delivers a true 360 degrees experience under a single roof, supported and delivered by a professional team that lives and breathes our clients’ businesses 24/7, hence the name Around the Clock” said Rizk Naifeh, our CEO at ATC.

Our company’s Managing Director, Pakinam Olama, believes the true strength of ATC is integration; “Almost every advertising agency preaches integration, but in fact very few live up to this promise. True integration helps us find efficiencies at every corner, something our clients crave, especially as markets become tougher and cost-cutting becomes the new normal.”

Pakinam Olama, Managing Director of ATC. Picture courtesy of the agency.

Our agency’s promise certainly resonates with many clients, as evident by the large number of local and international names ATC has managed to work with in the past 10 months, since its inception. Such names include Tim Hortons, Masdar, ADIB, Fila, BAT, Vatika, Damas, Meraas XDubai, among many others.

We believe that we offer a turn-key solution covering creative, social, digital, media planning and buying, events and public relations.

We certainly live up to our unique name.

**Editors Note: An article published in June carried a typo of the agency’s name. Hence, this piece is an explanation to why the agency has chosen their name.**

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