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Why this agency’s trashy Christmas is a good thing


Why this agency’s trashy Christmas is a good thing

  • The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas

  • 500 million canned drinks are sold over the festive period

  • 13,350 tonnes of glass is binned every year during December and January

And so, Omnicom Media Group MENA has dressed up the Christmas tree outside its building in Dubai Media City with decorations made from trash. The company aims to highlight the environmental impact caused by the careless disposal of plastic waste on its staff, visitors and passers-by and encourage them to refuse, reduce, reuse and recycle plastic, with the ultimate ambition to #GiveUpPlastic.

This is particularly critical at Christmas when household consumption increases significantly as does waste disposal. The message of “a conscious Christmas” is an important one at a time when plastic waste is cluttering our land and marine environment to the extent of entering our food chain.

If we don’t change our ways, this is what Christmas will look like, the company says.

Source: All statistics are sourced from GWP Group.

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