Following a pitch process initiated in Q3 2018, Zain Kuwait has selected incumbent J. Walter Thompson as its creative and communication partner.
Commenting on the appointment, Najla Al Eisa, manager corporate communication and branding department says in a statement, “We value our brand and consumers more than anything, and as such believe that the creativity and innovation we bring them will be a key success formula. And so we need to ensure we have great partners with us to deliver this vision. J. Walter Thompson is a partner we trust fully and one that can help us get there.”
Sasan Saeidi, Regional CEO of J. Walter Thompson Gulf, adds: “Zain is a special brand for us and we have been in partnership for years. Telco is a dynamic industry; an industry that demands innovative and fast thinking at the highest level. As J. Walter Thompson, we pride ourselves with a positioning revolving around futures reimagined, and we look forward to imagining a beautiful future together full of effective business results and amazing creativity for the years to come. We truly value what we have built together and look forward to taking the brand to higher levels in the years to come.”