Ali Basma, business managing director at Zenith Cairo
Publicis Groupe’s live ROI agency Zenith (ZenithOptimedia) has won the home and professional appliances brand Electrolux business across the region. Effective immediately, Zenith Egypt will handle the brand’s offline business by applying ROI techniques to formulate non-traditional market strategies, implement multi-platform marketing solutions and create content that can tap into target consumers in real time. Electrolux has an extensive roster of household products under established brands such as Ideal, Zanussi and Olympic Electric.
“We are so proud to be partnering up with Zenith Cairo – an agency with maximum exposure and a strong presence across key markets in the region,” said in a statement Richard Abou Chaar, brand and marketing general manager at Olympic Group – Electrolux Egypt. “Zenith quickly demonstrated broad knowledge of the region’s complex media landscape. The team’s creative prowess, diverse expertise in planning and buying and ability to devise integrated marketing communications plans helped to seal the deal.”
Ali Basma, business managing director of Zenith Cairo, added in the statement: “we are thrilled to be expanding our client line-up with the addition of Electrolux, a fast-growing business here in Egypt. The Zenith team presented a multi-phased strategy that would enhance Electrolux’ brand positioning in the region. With this win, we look forward to delivering real business results, boosting this global powerhouse’s marketing ROI and expanding its market share in this part of the world.”