The marketing and advertising world is transforming fast, and agencies have realized that they need to adapt. Here is how Facebook is supporting them on this journey.
“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.
In this age of instant gratification, creating a good consumer experience is essential. For businesses that aren’t able to meet the new expectations of instant gratification, the cost of friction is huge.
“Every marketing activity needs to be measured for effectiveness. So far, only Facebook has helped us measure the impact of marketing with such a great degree of accuracy and ease. Store sales optimization is a logical next step in the right direction, and is definitely something we expect to become a part of our campaign strategy.” – Bala Subramaniam, Head of Omni-Channel and Customer Experience, Max Fashion
“We were able to fully realize the potential Facebook holds in delivering incremental reach and driving effective performance. This campaign was a true testament to the benefits one can derive from marrying the right proposition with the right audience.” - Saba Omaish, Head of Marketing at OSN